University of San Diego

What you'll study

This master’s combines theoretical foundations in media and communication with hands-on training in contemporary media practice. Core topics typically include media and cultural theory, research methods for communication, media ethics and law, digital media production, and strategic communication. Students often study modules such as:

• Media Theory and Criticism — frameworks for analysing media texts, audiences and institutions.
• Research Methods — qualitative and quantitative approaches, design of empirical studies and data analysis for communication research.
• Digital Media Production — practical skills in audio/video production, podcasting, multimedia storytelling and visual communication.
• Strategic and Corporate Communication — message development, campaign planning, stakeholder engagement and evaluation.
• Social Media and Analytics — social platforms, community management and metrics-informed content strategy.
• Media Ethics and Policy — ethical decision-making, media law fundamentals and public interest considerations.
• Capstone Project or Thesis — applied practicum, internship-based project or research thesis that integrates theory and practice.

Programme delivery emphasises small seminars, practicum work in media labs, collaborative projects and opportunities to undertake internships with local media outlets and organisations, allowing students to build a professional portfolio.

Entry requirements

Applicants should hold a recognised bachelor’s degree or equivalent from an accredited institution. Relevant undergraduate study in communication, media, journalism, the arts, social sciences or professional experience in communication fields is typically considered favourably. Required application materials generally include a personal statement outlining academic and professional goals, one or more letters of recommendation, a current CV or résumé, and academic transcripts. Applicants with practical media experience may be asked to submit a portfolio of work demonstrating production or writing skills.

International applicants whose first language is not English must demonstrate English language proficiency through an accepted test or equivalent credential. The programme may consider applicants with diverse backgrounds and professional experience; some candidates may be invited to an interview as part of the assessment process.

Career prospects

Graduates go on to roles across media, communication and related sectors. Typical career paths include:

• Digital content manager or producer for media organisations and brands
• Corporate communications or public relations specialist
• Social media strategist and community manager
• Media analyst, researcher or audience insights professional
• Broadcast and multimedia journalist or producer
• Communications consultant for non-profits, government and NGOs
• Further academic study at doctoral level or teaching in higher education

The programme’s emphasis on practical experience, research skills and ethical practice prepares graduates for roles that require both creative production and evidence-based strategy. Strong local industry links in the San Diego region and opportunities for internships help students make professional contacts and transition into the workforce.

Why study at University of San Diego

The University of San Diego offers a student-centred learning environment with small class sizes and faculty who combine scholarly research with industry experience. Located in a major media and technology region, the university provides access to internship opportunities and professional networks across Southern California. The programme reflects the university’s broader commitment to ethics and social responsibility, encouraging graduates to consider the public impact of communication practice. Students benefit from campus media facilities, collaborative projects with other departments and a supportive community that emphasises leadership and applied learning.