University of Adelaide

What you'll study

The Bachelor of Communication combines theoretical foundations with hands-on practice in media production, public relations, journalism, digital and social media, and communication research. Core study areas typically include communication theory and ethics, media and cultural studies, journalism reporting and storytelling, public relations and strategic communication, digital content production and analytics, intercultural communication, and research methods.

Students choose majors or specialisations that deepen particular skills — for example journalism, public relations, advertising and marketing communication, digital media, or professional communication. Practical components often involve studio and lab work (audio, video and multimedia production), writing workshops, campaign planning, and portfolio development. There are also options for industry placements or professional experience units that link classroom learning to workplace practice.

• Communication theory and ethics
• Journalism: reporting, editing and multimedia storytelling
• Public relations and strategic communication
• Digital media production and social media strategy
• Research methods for communication
• Intercultural and organisational communication
• Professional practice and industry placements

Entry requirements

Admission is typically based on completion of senior secondary school qualifications or an approved equivalent for domestic applicants. International applicants require an equivalent secondary qualification from their home country plus evidence of English language proficiency via a recognised test or pathway. Specific entry pathways and prerequisite subjects (such as English) may apply, and alternative entry schemes or recognised prior learning can be considered for mature-age applicants.

Applicants should check the University of Adelaide's official admissions pages for the precise requirements and any additional documentation needed (for example portfolios for particular specialisations or evidence of work experience for advanced standing).

Career prospects

Graduates of the Bachelor of Communication move into a wide range of roles across media, corporate and public sectors. Common career destinations include journalism and newsroom roles, public relations and communications officer positions, content and social media producer roles, digital marketing, media production and editing, corporate communications and stakeholder engagement, and policy or community engagement roles in government and non‑profit organisations.

Alumni also progress to specialised postgraduate study in areas such as journalism, public relations, media studies, marketing or research, and some move into allied fields such as advertising, film and television production, or user experience and content strategy.

Why study at University of Adelaide

The University of Adelaide offers a communication degree with a balance of theory and applied practice, delivered by academics active in research and industry. Students benefit from access to media production facilities, opportunities for industry placements and internships, and links with local newsrooms and communications organisations in Adelaide’s vibrant cultural and media scene.

Studying at the University of Adelaide provides the chance to build a professional portfolio, engage with interdisciplinary subjects across arts and business, and access career development services and student media activities that prepare graduates for diverse communication careers.