University of Adelaide

What you'll study

This program blends foundational business disciplines with specialist study in tourism, events and hospitality. Core business topics typically include management, marketing, accounting and economics, while specialist units cover tourism systems and policy, event planning and operations, hospitality operations, service management and revenue strategies.

Typical study themes and modules include:

• Core business skills: management principles, marketing, financial management, business analytics and organisational behaviour.
• Tourism studies: tourism industry structure, sustainable and cultural tourism, destination development and tourism policy.
• Events management: event design and staging, risk and safety, logistics and production, sponsorship and festival management.
• Hospitality management: accommodation and foodservice operations, service quality and customer experience, human resources for hospitality, and revenue management.
• Applied learning: work-integrated learning placements, industry projects, case studies and a final capstone or major project that integrates business and specialist knowledge.

Students can often tailor their degree with electives or a minor in areas such as international business, marketing, sustainability or entrepreneurship. There are also opportunities for study abroad and industry placements to gain practical experience.

Entry requirements

Admission is normally based on successful completion of secondary school qualifications or an approved equivalent. Domestic applicants typically require a competitive secondary school score; international applicants must meet the university's academic equivalence plus English language proficiency. The program may also accept applicants via recognised alternative pathways, such as prior study, vocational qualifications or work experience.

Specific evidence commonly requested includes:

• Secondary school completion or equivalent qualification.
• Demonstrated English language proficiency (for applicants whose prior study was not in English).
• In some cases, supplementary documentation such as a personal statement, curriculum vitae or references if applying via a non‑standard pathway.

Prospective students should consult the University of Adelaide admissions office or the program page for the precise entry band and acceptable English tests and scores.

Career prospects

Graduates are prepared for managerial and operational roles across the tourism, events and hospitality sectors. Common career destinations include:

• Event and conference manager roles in corporate, government and festival settings.
• Hotel, resort and accommodation management positions, including operations and guest services.
• Tourism product and destination development roles, including marketing and visitor experience design.
• Revenue and yield management, sales and distribution roles within hospitality and tourism businesses.
• Roles in tourism policy, regional tourism organisations, cultural institutions and not-for-profit event organisations.

Alumni also progress into consulting, entrepreneurship (tour operators, event agencies, boutique accommodation) and postgraduate study in specialised areas of business, tourism or hospitality management.

Why study at University of Adelaide

The University of Adelaide offers this degree through a well-established business school with a strong emphasis on applied learning and industry engagement. Students benefit from connections with South Australia’s diverse visitor economy, including festivals, wine and food tourism, and major events, which provide real-world learning and placement opportunities.

Additional advantages include access to experienced academic staff with research and industry backgrounds, options for international exchange to broaden global industry perspectives, and support services for career development and internships. The program’s practical focus equips graduates with transferable management skills and industry-relevant experience valued by employers in tourism, events and hospitality.