University of Adelaide

What you'll study

This specialised stream combines core media and communication theory with practical studio work in digital content production and social media strategy. The program typically spans three years of full‑time study and is structured around foundational units, specialisation subjects and a capstone or industry placement.

• Foundations: media and communication theory, audience and society, research methods for media, ethics and media law.
• Digital storytelling: narrative techniques for online audiences, short‑form and long‑form storytelling, multimedia scriptwriting, podcasting and serial formats.
• Production skills: audio and video production, mobile journalism, photography for social platforms, editing and post‑production workflows.
• Social media strategy: platform ecology and content planning, community management, campaign design and social listening.
• Data and analytics: audience analytics for content optimisation, digital metrics, basic data visualisation and insights for editorial and marketing use.
• Design and interaction: fundamentals of user experience, content design for mobile and web, and accessibility for digital media.
• Professional practice: portfolio development, industry engagement projects, and a capstone project or placement with a media, marketing or community organisation.

Entry requirements

Entry is offered to applicants who have completed senior secondary qualifications, an equivalent recognised diploma or other tertiary study. Admission is competitive and based on academic achievement; alternative entry pathways are available for mature‑age applicants and those with relevant vocational education or professional experience.

International applicants must meet the University of Adelaide's English language proficiency requirements or provide an equivalent recognised English test result. Some applicants may be asked to submit a short portfolio or examples of prior media work if available, particularly when applying through a creative pathway.

Career prospects

Graduates gain practical skills sought by employers across media, marketing, government and non‑profit sectors. Typical career paths include:

• Social media strategist or community manager
• Digital content producer or multimedia journalist
• Content strategist and copywriter
• Digital campaigns officer and online communications specialist
• Podcast or video producer and editor
• Audience insights analyst and digital metrics specialist
• Freelance content creator, consultant or creative entrepreneur

Why study at University of Adelaide

The University of Adelaide offers a blend of research‑informed teaching and experiential learning in a compact, well‑connected city. Students benefit from industry‑focused units, access to media production facilities and opportunities for internships and applied projects with local and national organisations. Graduates leave with a practical portfolio, professional networks and the adaptable skills needed for storytelling across evolving digital platforms.