University of Adelaide

Australian
30 Scholarships 363 Programs 4 Degree levels

The Bachelor of Journalism (Digital and Social Media Storytelling) at the University of Adelaide is a practical, career-focused undergraduate degree that trains students to research, produce and distribute journalism across digital platforms. It suits students who want hands-on experience in reporting, multimedia production, audience engagement and ethical practice for careers in contemporary newsrooms, content teams and communications roles.

What you'll study

This programme combines core journalism skills with specialist digital and social media storytelling techniques. Across the degree you will study news writing and reporting, media law and ethics, digital news production, social media strategy, audio and video production, visual storytelling, and data-driven reporting. Practical units focus on newsroom workflows, live deadlines, verification and audience analytics, while investigative and feature modules develop research and long-form storytelling skills.

  • Core skills: news reporting, feature writing, interviewing, source development and editorial judgement.
  • Digital production: multimedia storytelling, short-form video, podcasting, mobile journalism and editing for online platforms.
  • Social and audience: social media strategy, community engagement, content optimisation and analytics.
  • Specialist topics: data journalism, investigative reporting, fact-checking and combating misinformation.
  • Professional practice: industry-based projects, simulated newsrooms and a capstone unit or placement with media or communications organisations.

The degree is delivered through a mix of lectures, seminars and studio-based practical workshops. Assessment emphasises real-world outputs — news stories, multimedia packages, social campaigns and portfolio pieces — so graduates leave with a body of work ready for employers.

Entry requirements

Typical entry into the Bachelor of Journalism requires completion of senior secondary school or an equivalent qualification. Domestic applicants are usually assessed on their secondary results; applicants without recent secondary qualifications can be considered through recognised alternative pathways, such as a foundation program, TAFE/diploma studies or accredited prior learning. International applicants must hold a recognised secondary school qualification and meet the University’s English language requirements.

Selection may also consider personal statements, communication experience, or examples of journalistic work in some cases. Applicants should check the University of Adelaide’s official admissions pages for the specific documentation and pathway options that apply to their circumstances.

Career prospects

Graduates are prepared for work across contemporary media and communications sectors. Common roles include digital journalist, social media editor/producer, multimedia reporter, podcast or audio producer, video journalist, content strategist, and editorial researcher. Skills in data-driven reporting, verification and audience engagement also suit careers in communications, public affairs, non-profit media roles and corporate storytelling.

Because the programme emphasises practical production and industry placements, alumni typically enter newsrooms, digital media companies, broadcast outlets, independent production houses, PR and marketing teams, and government or NGO communications units.

Why study at University of Adelaide

The University of Adelaide offers journalism teaching that blends industry-standard facilities and practical learning with a strong foundation in media ethics and verification. Students benefit from hands-on studios and editing suites, opportunities for real-world placements and projects with local and national media partners, and academic staff who combine scholarly expertise with active industry experience.

Located in South Australia’s capital, the University provides access to a diverse media ecology and professional networks, helping students build contacts and portfolios while studying. The programme’s focus on digital and social storytelling ensures graduates are equipped to work across evolving platforms and newsroom models.

Latest Bachelor Scholarships

Similar Bachelor programmes in Australian

⚖ Compare this programme with similar ones

Similar Bachelor programmes at other universities

Get help applying to University of Adelaide

Shortlist scholarships and plan your application — free guidance from our advisors.

Programme details are indicative and may change — always verify current information with the official university website before applying.