Oxford Brookes University

What you'll study

The programme combines taught modules with a substantial independent project. Core topics cover strategic management for hospitality, events and tourism; service operations and revenue management; marketing and digital communications for hospitality and events; sustainable tourism and responsible event practice; and research methods for applied management studies.

• Strategic Hospitality, Events and Tourism Management – strategic planning, competitive analysis and policy contexts for global hospitality and events organisations.
• Service Operations and Revenue Management – operational decision-making, quality management, capacity planning and pricing strategies.
• Marketing and Digital Communications – consumer behaviour, brand development and digital/social media strategies for attracting and engaging visitors and delegates.
• Sustainable and Responsible Practice – environmental, social and economic dimensions of sustainability in tourism and events, and practical approaches to reducing impacts.
• Research Methods – qualitative and quantitative techniques, project design and ethics preparation for the final project.
• Dissertation or Applied Consultancy Project – an extended independent research project, industry consultancy or placement-based study applying learning to a real-world challenge.

Teaching typically combines lectures, seminars, case studies, group work, industry guest speakers and live briefs. Assessment is by essays, reports, presentations, case analyses and the final project. The programme is offered with flexible study modes (full-time and part-time), enabling students to combine study with professional commitments.

Entry requirements

Applicants are expected to hold a good undergraduate degree in a relevant subject or an equivalent qualification from a recognised institution. Recent professional experience in hospitality, events, tourism or a closely related sector can strengthen an application and in some cases can be considered alongside academic qualifications.

• Typical academic offer: an honours degree at the equivalent of a UK second-class upper (2:1), though exact offers may vary by applicant profile and country of study.
• Work experience: relevant industry experience is advantageous, particularly for applicants without a directly related degree.
• English language: applicants whose first language is not English will need to meet the university's postgraduate English language requirements (for example, an academic English qualification at an appropriate level). Specific score requirements depend on the test and are set by the university.
• Supporting documents: a CV, personal statement and references are normally required; some applicants may be invited to an interview.

Career prospects

Graduates go on to a wide range of roles across the hospitality, events and tourism sectors. The programme is designed to develop strategic, operational and research skills valued by employers in the public, private and third sectors.

• Hotel and resort management (operations, revenue management, business development)
• Event management and production (conference and exhibition management, festivals, corporate events)
• Destination and tourism management (destination marketing, visitor services, sustainable tourism development)
• Consultancy and advisory roles (strategy, sustainability audits, market research)
• Entrepreneurship and start-ups within the visitor economy
• Further academic study or research roles (PhD and research assistantships)

Why study at Oxford Brookes University

Oxford Brookes is known for applied business and management education with a strong focus on employability and industry engagement. The university's hospitality and tourism teaching draws on practitioners and researchers from the Oxford School of Hospitality Management and related business departments, providing up-to-date sector insight and opportunities for live projects.

Students benefit from Oxford's global profile and strong industry links, including partnerships with local and national hospitality, events and tourism organisations. Facilities and teaching emphasise practical skills, critical thinking and research methods, preparing graduates for managerial and specialist roles across the visitor economy.

The programme also supports professional development through networking events, guest lectures from industry professionals and opportunities to undertake applied consultancy or placement projects that build a portfolio of real-world experience.