Auckland University of Technology

What you'll study

The programme combines core modules in global business strategy and international management with specialist topics and a substantial applied research or consultancy project. You will study how firms enter and compete in foreign markets, how global value chains and supply networks are designed and managed, and how cultural, legal and political environments shape business decisions.

• Global Business Strategy: frameworks for competing internationally, entry mode selection and strategy implementation.
• International Marketing and Brand Management: market segmentation, digital channels, and adapting marketing strategy across regions.
• Cross‑Cultural Management and Leadership: managing diverse teams, negotiation and communication across cultures.
• International Finance and Trade: foreign exchange, international capital flows, risk management and fundamentals of trade regulation.
• Global Supply Chain and Operations: logistics, sourcing, and resilience in international production and distribution networks.
• Research Methods and Business Analytics: quantitative and qualitative methods for analysing international business problems, including analytics tools used for decision making.
• Sustainability and Responsible Business in a Global Context: ESG considerations, ethical sourcing and sustainable international practices.
• Capstone Project or Dissertation: an applied consultancy project or research thesis that addresses a real organisational problem or an original research question in global business.

Entry requirements

Applicants are typically expected to hold a recognised bachelor’s degree (or equivalent) in business, commerce or a related discipline. Candidates with a degree in another field may be considered if they have relevant professional experience. Admission may also consider postgraduate study, formal work experience in international contexts, and performance at interview.

International applicants whose first language is not English must demonstrate English proficiency through an approved test or qualification. Specific academic equivalency and English score requirements are set by the university and should be checked on AUT’s official pages.

Career prospects

Graduates leave prepared for roles that require an understanding of international markets and cross‑border operations. Common career paths include:

• International business manager or director in multinational corporations.
• Export/import manager and trade compliance specialist.
• Global supply chain or logistics manager.
• International marketing and brand manager.
• Management consultant focusing on market entry, strategy or organisational change.
• Policy advisor, trade analyst or roles in government and international organisations.
• Entrepreneurship and business development roles with a focus on overseas expansion.

Why study at Auckland University of Technology

AUT Business School emphasises applied learning, industry engagement and digital capability, giving students practical tools for contemporary global business challenges. Located in New Zealand’s largest city, the university has strong links with regional and international firms, offering opportunities for internships, industry projects and collaboration with businesses across the Asia‑Pacific region.

Students benefit from small‑group teaching, access to research‑active faculty with international expertise, and a multicultural campus environment that supports international networking. The curriculum is designed to blend theoretical rigour with hands‑on practice, preparing graduates to operate effectively in diverse global settings.