Central Queensland University

What you'll study

The Bachelor of Business provides a foundation across the major functions of business and offers options to specialise. Core study areas typically include accounting and finance fundamentals, marketing principles, organisational behaviour and human resource management, business law and ethics, economics for business, operations and supply chain management, entrepreneurship and small business, and business information systems and analytics.

Program structure commonly combines compulsory core units with a selection of electives or majors, allowing you to tailor the degree to your interests. Typical majors or specialisations available may include:

• Accounting and Finance
• Marketing
• Human Resource Management
• Management and Leadership
• International Business
• Supply Chain and Operations
• Entrepreneurship and Innovation
• Business Analytics

Teaching emphasises applied, workplace-relevant learning methods: case studies, industry projects, simulations and practical assessments. Many students have the option to undertake a work placement, consultancy project with a local employer, or study units delivered fully online or at regional campuses.

Entry requirements

Entry to the Bachelor of Business is normally via successful completion of secondary school (or equivalent senior secondary qualification) or through CQU’s recognised pathway programs such as a diploma. Mature-age applicants with relevant work experience are also considered. International applicants must meet the university's English language requirements; commonly accepted evidence includes scores from recognised English tests or completion of approved English-language programs.

Specific entry pathways and any required prerequisite subjects can vary by campus and student category, so prospective students should check the university’s admissions pages or contact admissions staff for personalised advice on eligibility and pathway options.

Career prospects

Graduates of the Bachelor of Business move into a wide range of entry- to mid-level roles across private, public and not-for-profit sectors. Common career outcomes include:

• Business analyst or business development officer
• Marketing coordinator, brand assistant or social media specialist
• Human resources officer or recruitment consultant
• Financial services or banking roles and support positions in accounting firms (further professional study may be required for full accounting accreditation)
• Supply chain, procurement and operations coordinator roles
• Small business owner, franchisee or roles in entrepreneurship and innovation
• Graduate roles in government agencies and not-for-profit organisations

Graduates often continue to professional accreditation or postgraduate study (for example in accounting, human resource management, or an MBA) to broaden career prospects and meet industry-specific registration requirements.

Why study at Central Queensland University

Central Queensland University offers flexible study modes including on-campus delivery at multiple regional campuses and a strong online learning platform, making the degree accessible to students in urban and regional areas. The university emphasises applied learning, with industry-linked projects, practical assessments and opportunities for workplace placements to build job-ready skills.

CQU is known for supporting students from diverse backgrounds, including mature-age and regional learners, through dedicated student support services, academic assistance and career services. The business curriculum is designed to align with employer needs and often includes opportunities to engage with local businesses and community organisations during the course.