University of New York in Prague

What you'll study

Core teaching covers foundational communication subjects and practical media training. Examples of core courses and topics listed by the programme include:

• Core courses: Introduction to Communication; Public Relations Principles; Mass Media and Society; Communication Theory; Research Methods; Journalism Workshop; Media Writing; Media Ethics; Intercultural Communication; Senior Project.
• Electives and specialised topics: Brand Management; Advanced Public Relations; Cinema and Society; Communication for Social Change; Public Speaking; Newswriting; Digital Storytelling; Propaganda and Persuasion; Television and Culture.
• Concentrations: Multimedia Journalism (report, write and produce for international audiences); Public Relations (manage communication and media relations); Media Marketing (branding, digital marketing and advertising). The chosen concentration is recorded on the diploma supplement and is integrated into the English-language curriculum.

Entry requirements

The programme is delivered in English and is aimed at international students. It emphasises small classes, practical coursework and portfolio development. The course page notes opportunities for internships and practical project work but does not list numeric entry criteria on the published summary; applicants should contact admissions for specific academic or language requirements.

Career prospects

Graduates are prepared for roles across media, marketing and communication. The programme highlights employment possibilities such as PR specialist and communications manager; brand strategist and communication specialist; journalists and editors; marketing specialists and campaign managers. Alumni work in media agencies, multinational companies, NGOs, public institutions and startups in Europe and internationally.

Scholarships & funding angle

The programme page does not detail scholarship amounts or eligibility. Prospective students should consult UNYP admissions about scholarships, financial aid options and any external funding opportunities; building a professional portfolio and internship experience can strengthen scholarship or placement applications.