Campus Saint Marc

What you'll study

Teaching is organised as courses and seminars, with continuous assessment and preparation for certification exams; attendance is tracked by presence sheets. The curriculum is structured in thematic blocs covering:

• Bloc 1 – Élaborer la stratégie marketing digital: étude de marché, veille technologique et innovation digitale; diagnostic et audit digital; stratégie marketing et digitale; plan d’action marketing digital; aspects législatifs (ALUR, Hamon, RGPD, REEN, RGAA).
• Bloc 2 – Manager des équipes de projets digitaux: GEPP; management de projets et d’équipes internes; gestion budgétaire; gestion des prestataires et relations clients; outils de pilotage; leadership.
• Bloc 3 – Piloter des actions de référencement et visibilité digitale: communication digitale; ergonomie et webdesign; référencement SEO/SEA; création graphique et numérique (PAO, vidéo); création/refonte/animation de sites web; stratégie de contenu.
• Bloc 4 – Piloter la relation client digitale: social media (social ads, community management, stratégie influenceur); e-réputation; relation et parcours client; marketing automation; cybersécurité.
• Bloc 5 – Évaluer et optimiser la stratégie marketing digital: tableaux de bord et KPI; web analytics; outils de reporting; optimisation des actions et de la stratégie digitales.
• Bloc 6 – Activités complémentaires: politique RSE de l’entreprise; anglais professionnel.

The programme includes preparation to the Voltaire certification and practical training elements; evaluation is continuous with exam rehearsal.

Entry requirements

Applicants must hold a level 6 diploma (Bac+3) or an RNCP-registered level 6 certification in marketing or communication. Admission requires a completed application dossier, tests and a motivation interview. For initial (non-alternance) students, a minimum of 85 working days of internship per academic year is required.

Career prospects

Graduates are prepared for roles that require designing and piloting digital marketing and communication strategies and coordinating multidisciplinary teams—positions in agencies, in-house marketing/communication departments or client services where digital campaign planning, analytics and channel management are central. The syllabus’ emphasis on analytics, SEO/SEA, content strategy, social media and project leadership supports transition into operational manager, digital marketing manager, communication manager or project lead functions.

Scholarships & funding angle

The stated tuition is €19,000 for the two-year programme. Training costs for alternance students can be covered by OPCO funds. The school indicates the possibility of alternance rhythm (1 week per month at school) which is typically compatible with employer-sponsored financing; applicants should check current financing options with Campus Saint Marc and relevant OPCO bodies.