SKEMA Business School

What you'll study

The curriculum is delivered over one or two years and is taught in English at SKEMA's Sophia Antipolis campus. Core courses include company project work and a mix of technical and marketing modules. Semester 1 core courses listed by credit include:

• Company Project I (3 credits)
• Python for Digital Marketing 1 (3 credits)
• Digital Marketing and AI (2 credits)
• Digital Project Management and Innovation (2 credits)
• Social Media Strategy (2 credits)
• Web Design & UX for AI-Driven Marketing (1 credit)
• Marketing & Data Science (1 credit)
• Data Privacy, AI and Ethics (1 credit)
• Research Methods (1 credit)
• Career Management (1 credit)
• Digital Analytics & Google Analytics certification (2 credits)
• Data Visualization & Storytelling (1 credit)
• AI and business models (1 credit)

Total credits for semester one are shown as 21. The programme may be subject to change by the school.

Entry requirements

Admission level is high school plus three years of study or a bachelor degree. Selection is conducted on a rolling basis; candidates are advised to apply early because places are limited. The programme starts in September and January and is delivered in English.

Career prospects

Graduates move into operational and analytical roles linking marketing and AI. Job titles listed by the school include Project Manager, Web Traffic Analyst, Customer Experience Analyst/Manager, Digital Advertising Specialist, Performance Marketing Analyst/Manager, MarTech Specialist, Data Visualization Specialist, AI/ML Engineer, SEM Specialist, CRM Specialist/Manager, Marketing Automation Specialist, AI Ethicist and AR/VR Marketing Consultant. The school cites employers that have recruited graduates, such as 87SECONDS, Amazon, Carrefour, Ipsos, KPMG, Leo Burnett, Publicis, Rakuten, Reckitt, Sopra Steria and Stellantis.

Scholarships & funding angle (general)

Tuition fees published for 2026–2027 are €19,000 for the one-year MSc and €38,000 for the two-year MSc; a service fee of €500 per study year and a €100 non-refundable application fee also apply. The website notes scholarships and financing information are available and that definitive fees appear on the enrolment contract.