University of Hawaii

What you'll study

The programme combines core marketing theory with specialised modules that address the global fashion industry. You will study foundational marketing topics—such as marketing principles, consumer behaviour, market research and marketing strategy—alongside fashion-focused subjects that cover product development, retail merchandising, visual merchandising, trend forecasting and international supply chains.

• Core marketing modules: principles of marketing, consumer behaviour, marketing research methods, digital marketing and brand management.
• Fashion marketing modules: fashion product development, merchandising and buying, visual presentation and retail operations, fashion communication and promotion.
• International perspectives: global sourcing and production, cross-cultural marketing, international trade and distribution channels, and Asia–Pacific consumer markets.
• Practical skills: modules and workshops on e‑commerce, social media strategy, fashion portfolio development, analytics for marketing and retail analytics.
• Capstone and experiential learning: a final-year project or internship option that typically involves a marketing plan, brand audit or placement with a retailer, fashion house or marketing agency.

Entry requirements

Applicants are normally expected to hold a secondary school diploma or equivalent. Typical admissions will consider overall academic achievement and preparedness for undergraduate study, with particular attention to English language competence. Depending on individual circumstances, applicants may be asked to submit school transcripts, a personal statement outlining interest in marketing and fashion, and references.

Some pathways into the programme are available for mature students or those transferring from other tertiary institutions. International applicants will need to meet the university's standard English-language requirements and provide certified academic records.

Career prospects

Graduates are equipped for a range of roles in fashion and broader marketing sectors. The combination of marketing fundamentals and fashion industry knowledge prepares alumni for positions in brand management, retail and buying, digital marketing and social media, merchandising, market research and product development.

• Brand or product manager for fashion and lifestyle labels
• Merchandiser or buyer in retail chains and boutiques
• Digital marketing or social media specialist for fashion brands and e‑commerce platforms
• Market research analyst focusing on consumer trends and forecasting
• Visual merchandiser, fashion stylist or retail operations coordinator

Why study at University of Hawaii

The University of Hawaii offers a learning environment shaped by its Pacific location and multicultural context, which is particularly valuable for students studying international fashion markets. Proximity to major Asia–Pacific trade routes and a vibrant retail and cultural scene in Honolulu provide opportunities for regionally focused study, internships and industry connections. Students benefit from applied teaching, access to business and marketing faculty with experience in international commerce, and hands-on projects that connect classroom learning to retail and brand environments.