University of Adelaide

What you'll study

This programme focuses on the commercial, marketing and supply‑chain aspects of the wine and premium food industries. Core topics typically include wine and food marketing, brand and product management, export and international trade for agricultural products, supply‑chain management for perishable goods, and contemporary issues in agribusiness. Teaching blends case studies, industry projects and applied assessments; students can expect content on consumer behaviour for wine and food, route‑to‑market strategies (including cellar door, on‑trade and e‑commerce), pricing and revenue management, and quality and provenance assurance.

Study is usually made up of a small number of postgraduate coursework units, allowing focused upskilling in areas such as marketing strategy for premium products, commercial decision‑making, and business planning for small to medium enterprises in the sector. Where available, short practical activities and connection to regional producers are integrated to apply theory to real commercial contexts.

Entry requirements

Applicants are normally expected to hold a recognised undergraduate degree or have equivalent professional experience in a related field such as business, viticulture, oenology, hospitality or food science. Mature applicants with substantial relevant industry experience may be considered. Evidence of academic or professional readiness for postgraduate study is required, and candidates whose first language is not English will need to demonstrate proficiency through a recognised English language qualification or equivalent.

Career prospects

Graduates use the Graduate Certificate to move into or progress within commercial roles across wine and gourmet food sectors. Typical career paths include marketing and brand management for wineries and specialty food producers, cellar door and visitor experience management, export and trade roles, sales and distribution positions, product development support, and roles within supply‑chain and logistics teams for perishable goods. The qualification is also commonly used by small business owners and consultants to strengthen commercial planning and market access skills.

Why study at University of Adelaide

The University of Adelaide offers proximity to internationally recognised wine regions and strong engagement with local industry, which supports applied learning and networking opportunities. Teaching is informed by researchers and practitioners with experience in viticulture, food science and agribusiness, and the university provides pathways to further postgraduate study for those wishing to extend into a master’s degree. Flexible delivery options and a compact program design make this certificate well suited to working professionals seeking immediate, sector‑specific business skills.