Otterbein College

What you'll study

Coursework and learning experiences include hands-on tasks and formal courses that train you in both practical and theoretical aspects of public relations:

• Practical activities: writing press releases, holding news conferences, planning and executing grand-opening events, launching campaigns using social media, writing speeches, designing annual reports, and creating employee newsletters.
• Named course topics: Communication Practicum; Public Relations Techniques; Public Relations Campaign Research, Planning and Strategies.
• Learning goals mapped to Otterbein's KMERI framework: knowledge of the communication discipline; applying and synthesizing communication theories; engaging in communication inquiry; creating audience-appropriate messages; ethical communication practices; critically analyzing messages and influencing public discourse.

Entry requirements

The source page does not list specific admission criteria for the major. Prospective students should consult Otterbein College's undergraduate admissions information for application requirements and any program-specific guidance.

Career prospects

The programme prepares students for roles that rely on strategic communication, event planning, media relations and content creation. Graduates are positioned for entry-level work in public relations, corporate communications, event coordination, social media and related communications functions where writing, campaign management and stakeholder engagement are valued.

Scholarships & funding angle (general)

The course page does not specify funding options; applicants should review Otterbein's scholarships, financial aid and work-study resources to learn about institutional support available to undergraduates.