Shenandoah University

What you'll study

The curriculum mixes narrative theory, applied marketing, immersive media and production skills. Courses listed on the programme page include:

• SNC 501 Foundations of Media Narratives
• SNC 502 Narratives for Social Change
• SNC 611 Strategic Narratives in Integrated Marketing
• SNC 642 AI Narratives: From Myths to Media Strategy
• SNC 602 Immersive Narratives in AR/VR/XR
• SNC 621 Visual Narratives: Illustration as Communication
• SNC 612 Audio Storytelling & Podcasting
• MKT 531 Digital Marketing Strategy
• MKT 533 Social Media & Digital Advertising Strategy
• MKT 535 Digital Marketing Analytics
• MKT 537 Digital Marketing Practicum
• SNC 590 Master Class (taken 4 times)
• SNC 690 Capstone

Signature learning experiences emphasize real-world projects such as marketing campaign design, podcast production, AR/VR storytelling labs, AI media strategy workshops, a digital marketing practicum, and a final capstone focused on professional portfolio development and career planning. The programme highlights hands-on use of tools like Adobe Creative Suite (and free alternatives), Canva Pro, Audacity, Descript, generative AI systems (e.g., ChatGPT, Claude, Gemini), AR/VR/XR development platforms, digital analytics dashboards, and social media content management systems.

Entry requirements

The course page directs applicants to view application information and apply; specific entry criteria are not detailed on the page. Prospective students should consult the programme admissions information on the university site for current requirements and application steps.

Career prospects

Graduates are prepared for communication and media roles that combine storytelling and strategy. The programme lists potential job titles such as Strategic Communication Director; Brand Storyteller or Content Strategist; Social Media Marketing Manager; Narrative Designer for Games and AR/VR; Digital Marketing Analyst; Nonprofit Communications Director; Podcast Producer; and Creative Director. Salary outcomes are not specified and will vary by role and experience.

Scholarships & funding angle

The programme page does not specify scholarships. Applicants should explore university financial-aid pages, graduate funding opportunities, employer support, and the separate Digital Marketing Certificate application for potential funding or credentialing arrangements.