University of Tampa

24 Programs 3 Degree levels
Bachelor

Bachelor of Arts in Communication and Media Studies

DegreeBachelor
FieldMedia & Communication
C

Cost & earnings at University of Tampa What students borrow here, and what they go on to earn

You borrow $24,211 median federal debt
You repay $275/mo over 10 years
Graduates earn $59,436 10 yrs after entry
Debt clears in 1.2 yrs of the salary premium
US Department of Education figures See the full breakdown →

A BA in Communication and Media Studies combines theoretical analysis with hands‑on media practice, for students who enjoy writing, visual storytelling, or producing digital content. It suits those aiming for careers in media production, marketing, public relations, journalism or who plan to continue to graduate study in related fields.

What you'll study

The curriculum blends research and practice so students learn both contextual frameworks and production skills. Study areas explicitly cited include:

  • Practice: advertising, public relations, broadcast news, journalism, video production, mobile application development, web development, media writing, studio television and radio.
  • Theory: cinema studies, critical studies in public communication, visual culture and aesthetics, cultural studies, new media theory, public opinion, media and power, mass communications, intercultural communication, political communication.

Majors work with advisors to select applied electives and practicum experiences that build portfolios and prepare for internships.

Entry requirements

The source page does not list specific entry criteria. Prospective students should consult the university for application prerequisites, admissions testing or portfolio expectations.

Career prospects

Graduates have entered roles in writing for both new and legacy media, nonprofit organisations, television and video production, sales and marketing, advertising, public relations and broadcast journalism. The programme also prepares students for graduate study in areas such as law, business and media arts.

Scholarships & funding angle

The programme description does not specify scholarships. Students should explore university-wide scholarships, departmental awards, internship stipends and external funding tied to communications, media production or journalism to offset costs.

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Programme details are indicative and may change — always verify current information with the official university website before applying.