Anderson University

Programme overview

This BA concentration prepares students to create digital media for journalism, social media management, corporate and documentary video, podcasting, website content, nonprofit promotion and digital media ministry. Instruction emphasizes hands-on production in a dedicated digital media lab and a separate studio for video and podcast work, alongside an ethical framework grounded in Christian principles.

What you'll study

Coursework builds a range of production and content-development competencies. Specific skills and course topics called out in the programme description include:

• Corporate and Documentary Video Production
• Social Media Management
• Web Development and web design/site development
• Podcasting for Business Communication
• Script writing and video production

Students also engage in community projects and real-world reporting or documentary work to apply classroom learning.

Entry requirements

No previous degree is required. Applicants must submit official high school or GED transcripts; transfer students must provide official transcripts from prior institutions. The programme offers rolling admission but encourages application by December 1 for strongest scholarship consideration and no later than July 1 to begin in the fall. Program format is seated on the main campus with fall (August) and spring (January) start dates.

Career prospects

Graduates can pursue roles in digital media content development for public relations, marketing and advertising agencies, or communications positions within a broad range of organizations. The programme notes opportunities in broadcast and radio news production, social media management, website development, nonprofit development, and Christian missions and ministry.

Scholarships & funding angle (general)

The university operates a rolling admissions process and highlights an early application date for best scholarship consideration. The programme page cautions that internship and job placement are not guaranteed and that employment and salary outcomes depend on location, industry, and individual qualifications.