Washington State University at Vancouver

38 Programs 3 Degree levels
Bachelor

Bachelor of Arts in Integrated Strategic Communication

DegreeBachelor
FieldMedia & Communication
B

Cost & earnings at Washington State University at Vancouver What students borrow here, and what they go on to earn

You borrow $19,500 median federal debt
You repay $222/mo over 10 years
Graduates earn $68,905 10 yrs after entry
Debt clears in 0.7 yrs of the salary premium
US Department of Education figures See the full breakdown →

A Bachelor of Arts in Integrated Strategic Communication trains students to plan and execute messaging across platforms for public relations, advertising, corporate communication and social media. It suits applicants who want hands-on skills in storytelling, brand stewardship and multimedia content creation to meet complex communication objectives.

What you'll study

Coursework focuses on the principles and issues of modern communication and on practical production skills. Students learn to:

  • Understand communication concepts and contemporary industry challenges.
  • Acquire and analyze information to address strategic communication goals.
  • Create effective communication products — including writing, visual and speaking materials.
  • Operate across multiple media platforms to reach varied audiences.
  • Apply storytelling and brand-management techniques for activities such as event promotion and corporate reputation management.

Entry requirements

The programme page does not list specific admission criteria. Prospective students can contact Nanu Iyer (nanu.iyer@wsu.edu; 360-546-9176) or the Murrow Center for Student Success (communication@wsu.edu; (509) 335-7333) for details about application requirements and enrolment processes.

Career prospects

Graduates are prepared for roles in public relations, advertising, corporate communications, social media management and related positions that require crafting and delivering messages across platforms, managing brand reputation and supporting event promotion or global corporate communications.

Scholarships & funding angle

The programme text does not specify scholarships. Applicants should consult WSU Vancouver and the Murrow College financial aid offices for available scholarships, awards and funding options applicable to communication students.

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Programme details are indicative and may change — always verify current information with the official university website before applying.