Washington State University at Vancouver
Bachelor of Arts in Business Administration (Marketing)
Cost & earnings at Washington State University at Vancouver What students borrow here, and what they go on to earn
Marketing graduates earn a median $42,154 Across 866 US programmes, two years after finishing
See the degree grade →A three- or four-year undergraduate business degree (BA in Business Administration) with a major in Marketing that emphasizes professional sales, applied projects and practical skills for commercial and digital marketplaces. Suits students who want hands-on marketing experience—especially in sales, business-to-business marketing and team-based client work—and who plan to move quickly into entry-level sales or digital marketing roles.
What you'll study
The programme covers a broad set of marketing practices including:
- Digital marketing, social media and e-commerce
- Relationship marketing and marketing research, including data analysis and market research interpretation
- Advertising, branding and product introductions
- Professional selling, sales management, negotiations and strategic selling
- Business-to-business marketing, pricing strategies, retail management and global distribution systems
- Hands-on experience such as developing a full marketing plan for a local business while working in a team with a community mentor
Entry requirements
The source material does not list specific admissions criteria. Prospective students are advised to contact an academic coordinator or the programme office for exact entry and transfer requirements and for help planning upper-division coursework.
Career prospects
Graduates are prepared for a variety of roles across corporate, nonprofit and agency settings. Common entry and mid-level positions include professional salesperson, retail sales manager, digital and social media marketer, SEO/SEM specialist, e-commerce and content marketing roles, customer experience manager, marketing analyst, advertising professional, and product or brand manager.
Scholarships & funding angle
No scholarship details are provided in the source. Students should investigate institutional scholarships, department awards, work-study and internship funding, and consult academic advisors for targeted opportunities tied to the business school and marketing programme.
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