Utica University's Public Relations concentration trains students to manage relationships between organizations and their publics using research, multi-platform communication, strategy and event planning. It suits students who want practical media skills, campaign experience and internships that lead into industries such as business, government, education, sports and health care.
Students complete core communication courses and then follow a concentration sequence focused on public relations. Course topics and skills highlighted on the programme page include:
The Communication and Media major offers several other concentrations (Communication Arts, Communication and Social Justice, Creativity Studies, Journalism, Sports Communication & Public Relations, Sports Journalism, Theatre) allowing students to tailor their study to career goals.
The programme page does not list specific academic entry criteria. Prospective applicants should contact Utica University's Office of Admissions for admissions standards and application steps.
Office of Admissions (315) 792-3006 admiss@utica.edu
Graduates with a Communication and Media degree and a Public Relations concentration are prepared for roles across a wide range of sectors named by the department, including business, government, education, sports, health care and human services. The department lists broad career areas for majors such as journalism, marketing, publishing, government, education and sports.
The programme page does not present specific scholarship listings. Applicants should review Utica University's central financial aid and scholarships information and speak with admissions or financial aid staff about merit awards, need-based aid and internship-related funding opportunities.
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