Utica College

Programme overview

This concentration prepares students to promote sports organizations and to apply public relations methods specifically in the sports context. Study emphasizes how the media and sports interact, the business side of sports, and how sports reporters craft coverage. Practical experience through internships and student media is an integral component.

What you'll study

Students take foundational communication courses for the Communication and Media major and then focus on sports‑specific PR topics. The curriculum covers the relationship between sports and the media, the business of sports, and public relations practice applied to athletic organizations. Opportunities to create content and gain production experience are available through WPNR‑FM and the Raymond Simon Convergence Media Center; students may also produce podcasts, host shows, call games, work in newsrooms, and produce and edit video.

Entry requirements

The source page does not list specific admission criteria for this concentration; applicants follow Utica University’s undergraduate admission process and may contact the Office of Admissions for programme details.

Career prospects

Graduates are prepared for roles that combine communication, media and sports, and for careers across journalism, marketing, publishing, government, education and sports organizations. The programme emphasizes internships with professional sports organizations and sports media outlets to build practical experience.

Scholarships & funding angle (general)

The source does not provide specific scholarships for this concentration. Prospective students should consult Utica University’s admissions and financial aid offices for institutional scholarships, departmental awards, and internship‑related funding opportunities.