Baker College

What you'll study

Curriculum combines undergraduate marketing foundations with MBA-level strategic courses. Examples of courses listed in the program include:

• Digital Marketing I (MKT 3410) — explores digital advertising, social media’s role in marketing, brand community building, strategic communication planning, digital media and ethics as they relate to digital marketing careers.
• The Marketing Environment (BUS 6600) — focuses on the marketing concept and its influence on firm-level strategic decision making, planning and managing marketing activities, implementing marketing plans, market research sources and the impact of a diverse global marketplace.
• Strategy in a Global Environment (BUS 6900) — MBA capstone that integrates prior course work; involves strategic decision making, analysis of public corporations and a business decision-making simulation.

Instruction emphasizes case studies, simulations, computer technology, spreadsheets, written reports, presentations, ethical reasoning, and team work to develop practical marketing and business skills.

Entry requirements

Students enter the 3+1 pathway and, upon completing a marketing bachelor, apply to the MBA through the Center for Graduate Studies. Specific admission criteria should be requested from the college. The published pathway permits taking up to 15 MBA credit hours during the junior and senior years to count toward both degrees. For the MBA portion a minimum 3.0 GPA is required and applicants must submit the MBA application after completing 60 undergraduate credits in marketing.

Career prospects

Graduates are prepared for roles that blend creative and analytical skills. The program lists typical career directions including marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management. Training in digital marketing and strategic planning supports positions in digital advertising, social media management, market research and sales leadership.

Scholarships & funding angle

The program page does not list specific scholarships or funding amounts. Prospective students should contact Baker College’s admissions or financial aid offices to learn about available institutional aid, scholarships, and any funding options for combined-degree students.