Universidad Pontificia de Salamanca

Programme overview

This is a doble grado (double degree) that joins Marketing and Communication with Advertising into a single five-course programme. The curriculum combines strategic product and brand management with creative and audiovisual production, integrating current digital technologies such as analytics, automation, MarTech and artificial intelligence. Teaching is delivered on campus with small groups, personalised attention and applied, project-based learning.

What you'll study

The programme follows a new plan of studies (2026–2027) and is structured to deliver both official degrees in five academic years. Advertising subjects appear across the first four years, with the fifth year devoted exclusively to the Advertising degree. Credit breakdown: Formación básica 66 ECTS; Asignaturas obligatorias 212 ECTS; Asignaturas optativas 30 ECTS; Prácticas externas 24 ECTS; Trabajo de Fin de Grado 12 ECTS; Total credits 344 ECTS. Students work from day one on audiovisual projects, use specialised laboratories and studios, and receive a MacBook Air to access analytics, automation, design and MarTech tools.

Entry requirements

Admission begins with completion of the university preinscription form. After applying you receive instructions by email to submit academic records, your national ID or passport and pay a non-refundable reservation fee of €75. A provisional plaza is communicated by email and becomes definitive when a further payment of €550 is made (this amount is discounted from tuition and is refundable if you cannot accredit university access). Failure to pay within the indicated timeframe will result in loss of the assigned place. Final enrolment is completed once university access is formally accredited.

Career prospects

Graduates are prepared for roles across marketing, communication and advertising. Typical professional destinations listed by the programme include:

• Director of Marketing
• Brand Manager
• Digital Marketing Specialist
• Marketing Consultant
• Trade Marketing and Commercial roles
• Creative positions in advertising
• Graphic Designer
• Strategic Planner
• Corporate Communications
• Media and Programmatic roles

Scholarships & funding angle (general)

The university offers several forms of financial support and guidance. Available options mentioned include social aid, national scholarships from the Spanish Ministry of Education, regional scholarships from the Junta de Castilla y León and scholarships for ecclesial cooperation. The institution also provides information on internal aid schemes and practical guidance on payment methods and recognition of credits.