Bachelor

Bachelor's Degree in Marketing

DegreeBachelor

FieldMarketing

Marketing graduates earn a median $42,154 Across 866 US programmes, two years after finishing

This is an undergraduate marketing programme that emphasizes digital and practical marketing skills, suited to students who want hands‑on experience creating campaigns and analysing their impact. It fits those aiming for roles that bridge business strategy and consumer insight, especially in digital, e‑commerce and brand communication contexts.

What youll study

The programme prioritises modern marketing areas and applied work. Core topics and learning experiences explicitly described include:

Digital marketing fundamentals and the latest trends in social media and ecommerce.
Neuromarketing and mobile marketing approaches.
Digital marketing intelligence and advanced performance analysis techniques to evaluate campaign impact.
Practical campaign development carried out in teams, using Business Lab activities and case studies.
Instruction in several subjects delivered in English to support international business communication.

Entry requirements

The source text does not list formal admission criteria. The website indicates a contact and application process and shows common applicant background options (secondary school grades, advanced vocational training or other qualifications), but specific entry conditions and prerequisites are not provided in the excerpt.

Career prospects

Graduates are prepared for roles across companies and organisations that require marketing expertise and a crossdepartmental perspective. The course stresses employability through internships, company visits and professional talks, and aims to develop skills valued in the workplace such as creativity, leadership, negotiation, emotional intelligence and multicultural awareness.

Scholarships & funding angle (general)

The page references a study grant (noting "20% study grant") and includes a scholarships section; however, no detailed scholarship terms or eligibility criteria are provided in the excerpt. Prospective students should consult the university for uptodate information on grants and financial aid.