Babson College

What you'll study

The curriculum comprises 18 required core credits and 12 elective credits. Core topics emphasize integrating analytics with business strategy, practical programming, machine learning, econometrics and forecasting, marketing analytics, and data storytelling.

• Core courses (selected): Entrepreneurship, Analytics, and Strategy of the Firm; Machine Learning for Business; Marketing Analytics; Modern Econometrics for Business (including experiments, regression discontinuity, time series and forecasting); Programming for Business Analytics (including Python and data management); Storytelling/Communication with Data (visualization and presentation skills).
• Electives (examples): Artificial Intelligence for Business; Cognitive Technologies; Advanced Machine Learning; Technical Operations Research; Clouds, Platforms, and Networks; Digital Marketing; Economic and Financial Forecasting; Health Economics; Strategy & Tactics of Pricing; Supply Chain Management; and more.
• Consulting Field Project: Team‑based, faculty‑coached consulting engagement delivering analytical work and a presentation to client senior management as a signature action‑based learning element.
• Tools and certifications: Program instruction and employer input cover R, SQL/noSQL, Tableau, Python, marketing analytics certifications and other big‑data analytics tooling.

Entry requirements

The program page specifies there is no GRE/GRE requirement. It reports an average incoming GPA of 3.43 and average work experience of 1–2 years. The program admits international students and is visa‑eligible; it is STEM‑designated for OPT extension purposes.

Career prospects

Babson reports employment outcomes and labor market context on the program page: a 2025 average U.S. salary for MSBA graduates of $78,868 and 93% of those seeking employment accepted an offer within six months of graduating in 2025. The page also cites U.S. Bureau of Labor Statistics projections of 228,200+ data scientist jobs by 2032. The curriculum and employer input target roles that apply machine learning, forecasting, marketing analytics, and data storytelling in business settings.

Scholarships & funding angle (general)

Applicants are automatically considered for Babson Full‑Time Merit Awards, which include partial and full scholarships awarded on leadership, diversity, and academic achievement. Babson alumni receive a 20% tuition discount; additional financial aid options are noted on the program page.