Emporia State University
Bachelor of Science in Business — Business Administration, Marketing Communication Concentration
Cost & earnings at Emporia State University What students borrow here, and what they go on to earn
Marketing graduates earn a median $42,154 Across 866 US programmes, two years after finishing
See the degree grade →A Bachelor of Science in Business with a concentration in Marketing Communication focuses on strategies organizations use to reach target audiences through promotional channels. It suits students who want a blend of marketing strategy, promotion and communications work and who value hands-on learning and professional mentoring.
What you'll study
Coursework explores strategies and tactics used to reach and influence audiences through different communication forms. The degree prepares students for roles in areas such as public relations, advertising, media planning and web planning, and also supports careers in human relations and related fields.
Entry requirements
For full degree requirements and details specific to the Marketing Communication concentration, consult the programme's complete degree requirements documentation.
Career prospects
- Public relations practitioner
- Advertising professional
- Media planner
- Web planning / digital communications specialist
- Human relations or corporate communications roles
Scholarships & funding angle
The School of Business offers scholarships to its students. Additional student support—advising, scholarship guidance, mentoring, student organisations and competition coordination—is organised through the BizHornet Center in Cremer Hall, room 128.
Latest Bachelor Scholarships
Similar Bachelor programmes at other universities
Get help applying to Emporia State University
Shortlist scholarships and plan your application — free guidance from our advisors.