Cost & earnings at University of La Verne What students borrow here, and what they go on to earn
An undergraduate programme that examines how language, argument, media and persuasive strategies shape public life and interpersonal relations. Suited to students interested in writing, public speaking, media analysis, advocacy, and careers that require clear persuasion and critical communication skills.
Coursework typically blends foundational theory with applied practice. Topics commonly covered include rhetorical theory and history, argumentation and persuasion, public speaking and presentation, writing for different audiences, media analysis, and research methods in communication. Practical components often involve composition workshops, speech labs, collaborative projects, and portfolio development that demonstrate competency in oral, written, and digital communication.
Admission follows standard undergraduate criteria: a completed application, evidence of secondary-school completion or equivalent, and submission of transcripts. Transfer students may be able to apply previously earned college credits toward degree requirements. Some programmes encourage or require a personal statement or writing sample to assess readiness for intensive writing and argumentation work.
Graduates enter a range of fields that value persuasive communication and critical analysis, including public relations, marketing communications, journalism, advocacy and nonprofit work, corporate communications, policy analysis, education, and law preparation. The degree develops transferable skills—writing, public speaking, research, and media literacy—that apply across sectors and support further professional training.
Students should explore institutional scholarships, merit awards, and departmental prizes that support communication majors as well as need-based financial aid. Additional funding sources include external scholarships for writing and public speaking, internships that offer stipends, and work-study positions in campus communications offices. Prospective applicants should contact the university financial aid office and the rhetoric/communication department for tailored guidance on available awards and application steps.
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