Morehead State University

53 Programs 5 Degree levels
Bachelor

Bachelor of Business Administration (General Business)

DegreeBachelor
FieldBusiness Administration
F

Cost & earnings at Morehead State University What students borrow here, and what they go on to earn

You borrow $22,250 median federal debt
You repay $253/mo over 10 years
Graduates earn $43,197 10 yrs after entry
Debt clears in 6.1 yrs of the salary premium
US Department of Education figures See the full breakdown →
C

Business Administration graduates earn a median $41,937 Across 1,597 US programmes, two years after finishing

See the degree grade →

A broad-based BBA in General Business provides foundational training in core business functions—accounting, finance, marketing, management and operations—along with flexibility to choose electives across the college. It suits students who want a versatile undergraduate business credential for entry-level roles, transfer into a specialized major later, or preparation for an MBA-type graduate path.

What you'll study

Students study core business disciplines to build a balanced skill set for multiple functions within organisations.

  • Core foundations: introductory courses in accounting, finance, marketing and management that establish conceptual and practical business literacy.
  • Quantitative and analytical skills: coursework developing competency in business mathematics, data interpretation and decision-making tools applicable to day-to-day business problems.
  • Communications and ethics: emphasis on written and oral business communication, teamwork, and professional responsibility.
  • Electives and flexibility: opportunities to choose elective courses from across the College of Business or related departments to broaden knowledge or specialise informally (for example in sales, small business, or operations).

Entry requirements

Admission follows standard undergraduate criteria for the university: completion of secondary education (or recognised equivalent) and fulfilment of general admissions policies such as submitted transcripts and any required test scores. Some students transfer into the programme from other majors or institutions; transfer admission considers previous college coursework and GPA. Check the university admissions office for the exact documentation and process.

Career prospects

Graduates leave with a flexible credential suitable for entry-level positions across many industries: sales, administrative and operations support, customer service, junior marketing or finance roles, and small business management. The broad curriculum also supports entrepreneurship or continued study—many graduates pursue specialised majors, professional certifications, or graduate business degrees to deepen expertise and advance into managerial roles.

Scholarships & funding angle (general)

Students in a General Business BBA are eligible to apply for merit- and need-based scholarships administered by the university and college. Additional funding sources include departmental awards, work-study programmes, and external scholarships from civic organisations and business groups. Early engagement with the university financial aid office and the College of Business helps identify appropriate funding options and application timelines.

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Programme details are indicative and may change — always verify current information with the official university website before applying.