Morehead State University

Programme overview

The Bachelor of Business Administration in Marketing is an undergraduate degree that combines core business fundamentals with specialised marketing study. Students learn to develop brand strategy, conduct market research, design integrated marketing communications, and use digital tools to reach and measure audiences. The programme balances conceptual frameworks with applied projects to prepare graduates for entry-level marketing roles or further study.

What you'll study

Coursework typically covers a mix of foundational business subjects and marketing-focused modules. Expect classes on consumer behaviour, marketing research, advertising and promotion, digital and social media marketing, product and brand management, sales management, and marketing analytics. The curriculum also includes core business topics such as accounting, finance, management, business law, and statistics to give marketing work a broader commercial context. Applied elements commonly include case studies, group projects, internships, and capstone experiences that require real-world planning and execution.

Entry requirements

Admission is at the undergraduate level and generally requires a high school diploma or equivalent and submission of academic records. Many programmes consider applicants' preparation in quantitative and written skills, extracurricular activities, and letters of recommendation. Transfer applicants may need to present college transcripts showing completed general education or business foundation courses. Some departments encourage or require an interview or statement of purpose for competitive placements or internship pathways.

Career prospects

Graduates typically move into roles such as marketing coordinator, social media specialist, brand assistant, marketing analyst, sales representative, or account executive. The degree also provides a foundation for specialisations in digital marketing, market research, product management, advertising, or customer relationship management. With experience, career progression can lead to managerial roles (e.g., marketing manager, product manager) or cross-functional positions in sales, business development, or consultancy. Many alumni also pursue postgraduate study in marketing, business administration, or analytics.

Scholarships & funding angle (general)

Students should explore merit-based institutional scholarships, departmental awards for business students, and external scholarships targeted at marketing or business majors. Work-study programmes, paid internships, and cooperative education placements can offset costs while providing practical experience. Prospective students should review the university's financial aid office resources and submit required documentation early to maximise funding opportunities.