Wittenborg University of Applied Sciences

Overview

Business Administration – Marketing and Communication at Wittenborg University of Applied Sciences provides a comprehensive understanding of how organizations create brand value, engage with their target audiences, and leverage marketing insights for informed business decisions. This program is designed for individuals looking to excel in the dynamic field of marketing and communication.

What You'll Study

The curriculum covers essential marketing and communication disciplines, equipping you with the skills necessary to plan effective campaigns and adapt to evolving market conditions. Core courses typically include:

• Marketing
• Public Relations
• Mass Communication
• Company Branding
• Marketing Research
• Niche Marketing
• E-Presence (Digital Presence)

Learning combines theoretical frameworks with practical applications, focusing on campaign planning, audience analysis, and professional communication techniques.

Entry Requirements

While specific GRE, GMAT, or GPA requirements have not been detailed, prospective students should hold a High School Diploma or a final certificate equivalent to the Netherlands HAVO. Additionally, proficiency in English is required, with accepted tests including:

• TOEFL iBT: Minimum score of 80
• IELTS: Minimum score of 6

For the most accurate admission criteria, please refer to the official program website.

Career Prospects

Graduates of the Business Administration – Marketing and Communication program are well-prepared for a variety of roles in the marketing and communication sectors. Career opportunities may include positions in brand management, marketing consultancy, public relations, digital marketing, and more. The skills acquired throughout this program will enable you to thrive in a competitive job market, making impactful contributions to organizations across diverse industries.