Los Angeles

What you'll study

The programme combines management fundamentals with specialised studies of the creative and media sectors. Core topics typically include media and entertainment industries, arts and cultural management, marketing for creative organisations, and finance and accounting for media projects. You will also study modules on intellectual property and media law, production and project management, audience research and analytics, and digital content strategy.

Teaching formats usually include lectures, seminars, case studies and studio workshops. Practical learning is emphasised through project-based work such as producing short-form media, running simulated campaigns, curating public events and collaborating on cross-disciplinary projects. Most students complete a capstone project or industry placement in which they apply management tools to a real-world brief.

• Introduction to Entertainment Industries
• Principles of Management and Organisational Behaviour
• Media Economics and Revenue Models
• Arts Marketing and Audience Development
• Production and Project Management for Media
• Intellectual Property, Contracts and Ethics
• Digital Strategy, Social Media and Content Distribution
• Financial Planning, Budgeting and Funding for Creative Projects
• Internship or Industry Project

Entry requirements

Applicants are expected to have completed secondary education or an equivalent qualification. Admissions decisions consider academic achievement alongside evidence of motivation and interest in the creative industries, which can include a personal statement, CV, portfolio or examples of practical work. Some applicants may be invited to an interview.

Suggested preparation includes study of English and subjects that develop communication and analytical skills; coursework or extracurricular experience in media, performance, music, visual arts or student media is advantageous. Mature applicants and those with relevant work experience are welcome and are assessed on the strength of their supporting materials and interview.

Career prospects

Graduates move into a wide range of roles across commercial media and non-profit arts organisations. Typical entry-level positions include production coordinator, assistant producer, marketing and promotions assistant, events coordinator, rights and licensing administrator, digital content manager and artist/talent liaison. With experience, graduates progress to roles such as production manager, talent manager, festival or venue director, rights manager, arts director or business development manager within creative firms.

The programme also prepares students for entrepreneurship in the creative sector, for roles in policy and advocacy for cultural organisations, and for postgraduate study in areas such as media management, business, law or specialised creative practice.

Why study at Los Angeles

Studying in Los Angeles places you at the heart of one of the world’s largest creative and media ecosystems. Students benefit from proximity to film and television studios, music companies, production houses and a dense network of independent arts organisations, which supports internship and work-placement opportunities.

The programme leverages industry connections to bring guest speakers, live briefs and mentoring into the curriculum. It also offers access to practical facilities, networking events and alumni working across the entertainment and media sectors, helping students build a professional profile as they complete their degree.