Marymount Manhattan College

What you'll study

This four-year Bachelor of Arts blends liberal arts coursework with specialised management study tailored to the creative and media sectors. You will take core business and management modules alongside arts-focused electives and experiential learning. Typical subjects include:

• Foundations of Management – organisational behaviour, leadership and strategic planning for small and creative organisations.
• Arts Marketing and Audience Development – branding, digital marketing, audience research and subscription strategies for cultural institutions.
• Financial Management for the Arts – budgeting, financial reporting, fundraising and sponsorship for projects and non‑profit organisations.
• Entertainment Law and Contracts – rights, licensing, labour issues and contract negotiation in media and live performance.
• Media Production and Project Management – practical production processes, scheduling, resource allocation and the role of production teams in theatre, film and events.
• Digital Media Strategy – content strategy, social media, analytics and monetisation in contemporary media environments.
• Entrepreneurship in the Creative Industries – developing business plans, pitching creative ventures and small business management.
• Practicum and Internship – supervised placements with theatres, galleries, production companies, record labels or media outlets in New York City.
• Capstone Project – an applied final project such as a produced event, curated season, business plan or media campaign that demonstrates professional readiness.

The programme also includes general education in the humanities, social sciences and communication, ensuring strong writing, critical thinking and quantitative skills.

Entry requirements

Marymount Manhattan typically requires a completed secondary school qualification or its recognised equivalent. Applicants should submit official transcripts and a personal statement outlining interest in arts and media management. Additional application components often requested include one or more of the following: letters of recommendation, a résumé of relevant experience, and examples of creative or administrative work if available.

International applicants must demonstrate English proficiency through recognised tests or approved institutional pathways where English is not the primary language of instruction. Transfer applicants should provide college transcripts and course descriptions for credit evaluation. Selection takes into account academic preparation, demonstrated interest in the arts and media, and potential for professional development; auditions are not usually required for this management major, though portfolio materials may strengthen an application.

Career prospects

Graduates enter a range of roles across the cultural, entertainment and media sectors. Typical job titles and paths include:

• Arts administrator or operations manager in theatres, museums, and cultural organisations
• Production coordinator or stage manager for live events, concert tours and theatrical productions
• Marketing, audience development or communications specialist for performing arts companies, festivals and media firms
• Talent or artist manager, booking agent or promoter
• Business development, sponsorship and fundraising roles for not-for-profit and commercial arts organisations
• Project manager or producer in film, television, digital media and events
• Pursuit of postgraduate study in arts administration, business (MBA), media studies or law

The programme’s internship and practicum components, combined with Marymount Manhattan’s NYC location, support direct entry into industry placements and networks.

Why study at Marymount Manhattan College

Marymount Manhattan offers small class sizes and a liberal arts environment embedded in the heart of New York City, giving students close faculty access and frequent industry exposure. The college emphasises experiential learning: students in this programme benefit from internships, practicum placements and projects with local theatres, production houses, galleries and media companies. Faculty typically include practitioners with professional experience in the arts and entertainment sector, and the college’s career services provide support for internship placement, portfolio development and employer connections. For students seeking practical, city‑based preparation for management careers in creative industries, Marymount Manhattan combines academic breadth with professional preparation.