Cost & earnings at Midland University What students borrow here, and what they go on to earn
Management Sciences graduates earn a median $52,107 Across 365 US programmes, two years after finishing
See the degree grade →The Bachelor of Arts in Entertainment and Media Management at Midland University prepares students for managerial and operational roles in the creative and cultural industries. It suits applicants who want a mix of business training and practical media experience, and who aim to work in theatre, music, film, digital media or live events.
This programme combines core management disciplines with applied modules tailored to the entertainment and media sectors. Early modules introduce the structure of creative industries, fundamentals of business management and basics of media production. Core topics typically include marketing for creative industries, financial management and budgeting, talent and artist management, event and venue management, rights and intellectual property, audience development, and digital media strategy.
Practical learning is embedded throughout: students take workshop-based units in production and promotion, work on live briefs with local organisations, and complete project modules such as producing a live event, creating a cross-platform marketing campaign, or developing a short film or digital series. The programme usually culminates in a year-long capstone project or industry placement that allows students to apply management skills to a real-world entertainment project.
Entry is normally at the standard undergraduate level. Typical academic offers align with general university entry qualifications; applicants should have a completed secondary qualification equivalent to A-levels or an international baccalaureate. Successful applicants usually demonstrate a mix of academic ability and interest in the creative industries.
Specifics considered during the selection process may include the personal statement, relevant experience (paid or voluntary) in arts/media settings, participation in student media or production societies, and references. Mature applicants with professional experience in arts, events or media are encouraged to apply and may be considered on the basis of a portfolio, CV and interview. Proficiency in English is required for applicants whose first language is not English.
Graduates move into a wide range of roles across the cultural and commercial creative sectors. The curriculum develops practical and managerial skills that are applicable to careers in both live and screen industries, as well as in new media and creative enterprises.
Midland University offers a campus-focused undergraduate experience with small class sizes and close contact with staff, helping students develop practical skills alongside theoretical knowledge. The programme emphasises applied learning: students gain hands-on experience through workshops, live projects and placements that connect them with regional venues, production companies and cultural organisations.
Support services such as career guidance, internship coordination and student media societies help students build industry networks and a professional portfolio while studying. The University's facilities commonly include rehearsal and production spaces, editing suites and event infrastructure that enable students to run real productions and promotional campaigns as part of their assessment.
Overall, the degree is designed for students who want a management-focused pathway into the creative industries, combining business acumen, operational know-how and creative practice to prepare for varied roles across entertainment and media.
Shortlist scholarships and plan your application — free guidance from our advisors.