University of New Haven

What you'll study

This programme combines core management principles with specialised study of the creative and media sectors. Core topics typically include arts and entertainment industry overview, principles of management, marketing for cultural organisations, financial management and budgeting, media production basics, and law and ethics for the creative sector.

• Practical production and operations: modules on event planning and production, venue and facilities management, stage and technical operations, and project management for live and recorded media.
• Marketing and audience development: courses covering digital marketing, audience research, branding, social media strategy, and development/fundraising for non-profit arts organisations.
• Business skills: classes in accounting and finance for managers, entrepreneurship and small-business development, contract negotiation, and strategic planning.
• Media, content and technology: study of contemporary media industries, content distribution platforms, digital content creation and rights management.
• Experiential learning: internships, practicum placements with cultural organisations or media companies, and a capstone or senior project that integrates management and creative practice.

Students can usually choose electives to specialise — for example in festival management, arts education administration, talent management, or music/film production — and will complete supervised fieldwork to build a professional portfolio.

Entry requirements

Applicants should hold a recognised high-school or secondary-school diploma. Admissions decisions are based on academic record, strength of relevant coursework, and evidence of interest in the arts, entertainment or media fields.

• Required application materials commonly include official transcripts and a personal statement describing interest and experience in the creative industries.
• Letters of recommendation and a résumé can strengthen an application; applicants with relevant work, volunteer or production experience are competitive.
• International applicants must demonstrate English language proficiency through recognised tests or approved alternatives; equivalent academic credentials are required.
• Some applicants may be asked for a portfolio or examples of relevant creative work, particularly if they wish to emphasise production or artistic practice in their studies.

Career prospects

Graduates enter a wide range of roles across the commercial and non-profit creative sectors. Typical entry-level and mid-level roles include:

• Arts administrator or operations manager for theatres, galleries and museums
• Event or festival producer and venue operations manager
• Marketing, audience development or development/fundraising specialist for cultural organisations
• Production coordinator, talent management assistant or studio/production manager in film, television and music
• Digital content manager, social media strategist or rights and licensing coordinator
• Entrepreneurial roles running small creative businesses, production companies or independent projects

Graduates also pursue further study in arts management, MBA programmes, law or specialised media and production masters courses.

Why study at University of New Haven

The University of New Haven offers industry-focused teaching with opportunities for hands-on learning and internships. Its location provides convenient access to major cultural and media markets in the northeast, enabling internship and networking opportunities with theatres, production houses, museums and media companies.

• Faculty bring a mix of academic and professional experience in arts administration, production and media business.
• The curriculum emphasises applied learning: internships, practicums and a capstone project ensure students develop practical skills and a professional portfolio.
• Support services such as career counselling, employer engagement and alumni networks help students identify placements and launch careers in the creative sectors.

Overall, the programme is geared to students seeking a career at the intersection of creativity and management, who want to combine practical production skills with business training tailored to arts, entertainment and media organisations.