Tennessee Technological University

What you'll study

The programme combines core communication theory with practical courses in reporting, media production and strategic communication. Typical study begins with foundational modules such as Introduction to Communication, Media Writing, Interpersonal Communication and Mass Media and Society. From there you choose a pathway or concentration—examples include Journalism, Public Relations/Strategic Communication, Digital and Multimedia Production, or Communication Studies.

• Journalism and Reporting: news reporting, feature writing, investigative techniques, multimedia storytelling and ethics.
• Public Relations and Strategic Communication: public relations principles, campaign planning, audience research, crisis communication and social media strategy.
• Digital Media and Production: audio/video production, broadcast techniques, digital content creation, editing and interactive media design.
• Communication Theory and Research: persuasion, organizational communication, research methods, statistics for communication and senior capstone or practicum.

Hands-on learning is emphasised through lab courses, student media projects, internships and a capstone project that integrates practical skills with strategic thinking. Electives allow you to combine communication studies with minors or courses from business, political science, or computing to tailor your degree.

Entry requirements

Applicants should hold a recognised high school diploma or equivalent. Typical successful applicants have strong preparation in English and social sciences and demonstrate written and verbal communication skills. The university considers academic performance in secondary school; competitive candidates present a solid high school record.

• Standardised test scores (SAT/ACT) may be optional depending on institutional policy; check the university’s admissions pages for current testing requirements.
• Some concentrations (for example, journalism or digital media) may request writing samples, a short portfolio of multimedia work or evidence of relevant extracurricular activity.
• Transfer applicants are considered from accredited colleges with an associate degree or equivalent credits; transfer credit evaluation determines progression into the major.
• International applicants must meet English language proficiency requirements through accepted tests or other approved proofs of proficiency.

Career prospects

Graduates enter a broad range of roles across media, communications and related sectors. Common career paths include journalism (reporter, multimedia journalist, editor), public relations and corporate communications (PR specialist, communications coordinator, media relations), digital content and social media management, broadcast production, and marketing or advertising roles. Graduates also work in non-profit communications, government public information, and internal communications for businesses.

The programme’s emphasis on internships and portfolio development helps students secure entry-level positions and practical experience; many alumni also progress to postgraduate study in journalism, communication, or related professional master’s programmes.

Why study at Tennessee Technological University

Tennessee Tech offers a focused, student-centred environment with opportunities for hands-on media practice in laboratory classrooms and production suites. Small class sizes in upper-level courses provide close faculty mentoring and feedback on projects and research. The university’s location in Tennessee gives students access to regional media markets and internship opportunities, while links with local businesses and public organisations support practical placements.

Students benefit from participation in student media outlets and professional development activities, including guest lectures from industry practitioners and portfolio reviews. The programme prepares graduates with both theoretical understanding and marketable skills in writing, multimedia production and strategic communication.