University of Utah

What you'll study

This programme blends theoretical and practical learning across communication, media studies and digital production. Core themes include media history and theory, communication research methods, media law and ethics, digital storytelling, and strategic communication.

• Foundations: introductions to communication theory, media literacy, and interpersonal and organisational communication.
• Media studies: courses on media institutions, representation, culture and audience studies, political economy of media, and contemporary media theory.
• Research and analysis: quantitative and qualitative research methods, statistics for communication, media audience analysis and content analysis.
• Production and practice: digital media production, audio and video production, multimedia storytelling, social media strategy and analytics, and hands-on practicum courses.
• Policy, law and ethics: media law, freedom of expression, privacy, and ethical issues in journalism and corporate communication.
• Capstone and internships: a senior capstone or project that often involves a substantive research project, portfolio or media production; opportunities for internships with local media organisations, cultural institutions and tech companies in the Salt Lake City region.

Students may choose elective pathways emphasising journalism, strategic communication (PR/advertising), digital media production, or media research. Cross-disciplinary options allow study with departments such as Film & Media Arts, Advertising, and the business school for marketing-related electives.

Entry requirements

Admission typically requires a completed high school diploma or equivalent for first-year applicants, or an approved associate degree/transfer credits for transfer applicants. Admission is based on academic record and completion of the university’s general admission requirements.

• Academic background: strong performance in secondary-school coursework; recommended preparation includes English, social sciences and, where available, media or communications classes.
• Standardised tests: the university’s stance on standardised tests varies; applicants should consult the University of Utah admissions pages for current testing policies.
• Portfolio or experience: a portfolio is not usually required for the academic track, but applicants interested in production-intensive pathways are encouraged to submit examples of writing or media work and to highlight relevant extracurricular experience.
• International applicants: must meet the university’s English proficiency requirements through recognised tests or approved waivers.
• Transfer students: transfer credit is evaluated against degree requirements; prospective transfer students should review articulation agreements and speak with an academic advisor to plan course equivalencies.

Career prospects

Graduates move into a wide range of roles across public, private and non-profit sectors. The degree prepares students for careers that require strong communication, critical thinking and media production skills.

• Journalist, reporter or multimedia producer for local, regional and digital news outlets
• Public relations or communications officer in corporate, governmental or non-profit organisations
• Social media manager, content strategist or digital marketing specialist
• Advertising account coordinator or campaign planner (often in conjunction with marketing studies)
• Broadcast and podcast producer, video editor or digital content creator
• Media analyst, policy researcher or consultant in media organisations and think tanks
• Further study options include postgraduate degrees in communication, media studies, journalism, public policy or business disciplines.

Why study at University of Utah

The University of Utah offers a blend of academic rigour and practical opportunities in a city with an active media and tech ecosystem. Students benefit from faculty who are active researchers and practitioners, on-campus media and production facilities, and partnerships with local newsrooms, cultural organisations and technology companies.

• Hands-on facilities: access to multimedia labs, audio/video studios and editing suites that support student production and portfolio development.
• Local industry connections: internship and practicum opportunities in Salt Lake City and the surrounding region, providing real-world experience and professional networking.
• Interdisciplinary options: easy access to complementary programmes such as Film & Media Arts, Advertising and Business for tailored career pathways.
• Research and mentorship: opportunities to work with faculty on research projects in media studies, communication policy and digital culture.