Walden University

What you'll study

This programme combines foundational communication theory with hands-on media production and strategic practice. You will study how media shapes public discourse, learn to plan and evaluate communication campaigns, and build technical skills for digital storytelling across platforms.

• Core communication theory – introduction to communication studies, media effects, and rhetorical traditions.
• Digital and multimedia production – practical courses in audio/video production, editing, and multimedia storytelling for online platforms.
• Strategic and organisational communication – public relations, corporate communication, and campaign planning.
• Media law and ethics – legal frameworks, intellectual property, ethics in journalism and advertising.
• Research methods – qualitative and quantitative approaches to media research, audience analysis and measurement.
• Data and social media analytics – metrics for audience engagement, tools for social listening and performance evaluation.
• Intercultural and global communication – communicating across cultures and managing international media projects.
• Capstone or practicum – a culminating applied project such as a communication plan, campaign portfolio, or media production intended to demonstrate professional competence.

Entry requirements

Applicants must hold a secondary school completion credential (such as a high school diploma or equivalent) or demonstrate equivalent preparation. Walden admissions also accepts transfer students and adults returning to study; applicants should provide official transcripts from prior institutions.

• Official transcripts from secondary and any post-secondary institutions attended.
• Proof of English language proficiency for international students, if applicable (for example recognised test scores or prior education in English).
• Some applicants may be asked to submit a personal statement or résumé to document relevant work or volunteer experience.
• Transfer credit is considered on a course-by-course basis according to university policy; prior college-level work may reduce programme length.

Career prospects

Graduates leave with a blend of strategic, analytical and technical skills that are applicable across media and communication industries. Common career paths include roles in public relations, corporate and internal communications, social media management, digital content creation, media production, marketing and advertising.

• Communications officer or specialist (corporate, nonprofit, public sector)
• Public relations and media relations practitioner
• Social media manager and digital content strategist
• Multimedia producer, podcast or video producer
• Media planner, campaign coordinator or marketing associate
• Freelance content creator, consultant or independent producer
• Progression to postgraduate study in communication, media or related fields

Why study at Walden University

Walden is known for flexible, learner-centred programmes tailored to adult learners and working professionals. The Communication and Media Studies bachelor’s emphasises applied learning: coursework is designed around real-world projects and portfolio development that you can show to employers.

• Flexible delivery options suited to students balancing work, family and study commitments.
• Faculty with practitioner experience and a focus on applied communication skills.
• Opportunities to build a professional portfolio through practicum, capstone projects and course assignments.
• Access to student support services including academic advising, career services and resources for online learners.
• Regionally accredited institution, enabling transferability and progression to graduate study.