Morehead State University

What you'll study

Curriculum typically blends theory and practice. Core areas include:

• Strategic planning and campaigns — audience research, goal-setting, message development and evaluation.
• Media and digital production — multimedia content creation for social media, web and broadcast contexts.
• Public relations and organizational communication — stakeholder relations, crisis communication and brand management.
• Writing and message design — persuasive writing, press materials, speeches and content adapted to platform and audience.
• Research and ethics — communication research methods, measurement, and professional/ethical standards.

Entry requirements

Admission is through the university's undergraduate application process. Typical expectations include a high school diploma or equivalent and demonstration of readiness for college-level work. Relevant preparation includes strong writing skills, coursework in English or communications, and portfolio examples if requested by the program.

Career prospects

Graduates move into roles such as public relations specialist, social media manager, communications coordinator, content strategist, corporate communications professional or campaign analyst. The degree prepares students for employer-side communications teams, agencies, nonprofit outreach, and for further study in communication, marketing or business disciplines.

Scholarships & funding angle (general)

Students should explore institutional scholarships, merit awards, department-specific funds and external scholarships for communication majors. Work-study, internships (often paid) and assistantships can offset costs while providing practical experience; applicants are advised to contact the university's financial aid office and the communication department for tailored guidance and deadlines.