Lewis-Clark State College

What you'll study

This undergraduate programme combines core communication theory with applied skills in public relations, advertising and digital media. Students study media writing and message design, research methods for strategic communication, campaign planning and evaluation, and courses in media law and ethics. Practical modules cover social media strategy, content creation for web and mobile, basic graphic design for communicators, multimedia production and advertising strategy. The curriculum typically includes a capstone project or practicum in which students plan and implement an integrated campaign for a real client and opportunities for supervised internships with local or regional organisations.

• Core topics: Introduction to Public Relations, Principles of Advertising, Communication Research, Media Law & Ethics.
• Practical skills: Media Writing, Social Media Management, Digital Content Production, Graphic Design Basics, Video and Audio Production for Communication.
• Campaign work: Strategic Campaign Planning, Message Development, Media Buying Fundamentals, Campaign Evaluation and Analytics.
• Applied learning: Internships, practicum/capstone projects, student media and client-based projects with regional businesses and non-profits.

Entry requirements

Applicants should hold a high school diploma or equivalent. Typical admissions considerations include high school coursework, grade point average and a personal statement outlining interest in communication. Standardised tests may be optional; consult the college for current policy. Transfer students are welcome; previous college coursework in English, social sciences or communication may be eligible for credit.

International applicants must demonstrate English language proficiency through approved tests or prior education in English. Some courses emphasise portfolio elements (writing or media samples) for placement in advanced production classes, although a portfolio is not usually required for admission to the programme.

Career prospects

Graduates are prepared for entry‑level roles across public relations, advertising, marketing and media. Common job titles include public relations specialist, communications coordinator, account executive at an advertising agency, social media manager, content strategist, media relations officer and event or community relations coordinator. The programme’s applied component also supports careers in corporate communications, non‑profit outreach, government communications and small‑business marketing. Alumni may continue to specialist graduate study in communication, marketing, business or related fields.

Why study at Lewis‑Clark State College

Lewis‑Clark State College emphasises small class sizes and applied learning, allowing close interaction with faculty who have industry experience. The college’s location in Lewiston provides access to regional employers and media outlets for internships and practicum projects, while maintaining close community partnerships that supply real clients for student work. Students benefit from hands‑on facilities, opportunities to build a professional portfolio, and career services that support internship placement and job search preparation. The programme is designed for students who prefer a practical, career‑oriented education in a supportive campus environment.