Ramapo College of New Jersey

What you'll study

This programme blends general business and marketing foundations with specialised courses addressing the fashion sector and global markets. You will take core marketing modules such as Principles of Marketing, Consumer Behaviour, Marketing Research and Digital Marketing alongside fashion-focused subjects including Fashion Marketing, Retail Buying and Merchandising, Brand and Product Management for Fashion and Visual Merchandising.

• Core business foundations: accounting, finance, business law and organisational behaviour
• Marketing fundamentals: market segmentation, pricing, promotion, distribution and marketing analytics
• Fashion sector modules: retail operations, trend forecasting, buying and assortment planning, supply chain considerations for apparel
• Global and international study: international marketing strategies, cross-cultural consumer insights and global sourcing
• Digital and experiential skills: e‑commerce, social media strategy, brand storytelling and visual merchandising techniques
• Capstone and applied work: internship placement in the fashion or retail industries and a senior project or practicum integrating strategy and execution

Programme structure

The degree combines general education requirements with the School of Business curriculum and marketing major requirements. Students progress from introductory courses to advanced electives and complete experiential components such as internships, practicum projects or study abroad in fashion centres. Class sizes tend to be small, enabling direct interaction with faculty and applied learning opportunities.

Entry requirements

Applicants should hold a high school diploma or equivalent with a competitive academic record. Typical considerations include high school grades, course rigour and a personal statement demonstrating interest in marketing and fashion. For transfer applicants, college transcripts and relevant coursework or experience are required.

• Recommended academic background: coursework in mathematics, English and social sciences; art or design classes are beneficial but not essential
• International students: proof of English language proficiency (such as IELTS or TOEFL) where required
• Additional materials: résumé, portfolio of relevant work (optional for some applicants), letters of recommendation and an interview may strengthen an application

Career prospects

Graduates are prepared for a wide range of roles across the fashion and retail industries as well as in general marketing functions. The programme emphasises practical skills and industry connections to support entry into employment or postgraduate study.

• Common entry-level roles: marketing coordinator, retail buyer, merchandise assistant, visual merchandiser, e‑commerce specialist
• Progression opportunities: brand manager, category manager, retail manager, product manager, international sales or sourcing specialist
• Related careers: fashion public relations, trend analyst, content strategist, showroom or wholesale representative, and entrepreneurship within fashion labels or retail start-ups

Why study at Ramapo College of New Jersey

Ramapo offers a liberal arts college environment combined with professional business preparation, enabling marketing students to develop both analytical and creative skills. The college’s proximity to New York City provides access to fashion businesses, retailers, and internship opportunities, while small class sizes support close faculty mentorship. Students benefit from experiential learning through internships, practicum courses and study abroad options that expose them to international fashion markets. Career services, alumni networks and local industry partnerships further support job placement and professional development.