University of South Alabama

What you'll study

The programme combines core communication theory with applied media practice. Early modules introduce media and communication theory, public speaking, interpersonal communication and introductory writing for media. Core media studies topics commonly covered include: media ethics and law, media research methods, mass communication, digital media fundamentals and audience analysis.

• Journalism and news writing, including reporting, editing and newsroom practices
• Audio and video production: camera techniques, lighting, sound recording and non-linear editing
• Digital media and social media strategy, including web publishing, analytics and content management
• Public relations and advertising fundamentals, campaign planning and persuasive messaging
• Media law, ethics and issues such as copyright and free speech
• Research methods for media studies, including qualitative and quantitative methods
• Capstone projects or practicum that require students to produce professional-standard media work or run real campaigns

Students complete a mix of general education requirements and major-specific courses, and typically undertake an internship or practicum with a media organisation, agency or corporate communications department. Elective options allow specialisation in areas such as broadcast production, multimedia storytelling, strategic communication or digital content creation.

Entry requirements

Applicants should hold a recognised high school diploma or equivalent. Typical entry criteria include satisfactory high school grades and completion of college-preparatory coursework—especially English and writing. Relevant extracurricular experience (school newspaper, radio, video clubs, volunteering in communications roles) is advantageous.

• For domestic applicants: submission of high school transcripts and, where required, standardised test scores or placement results in line with the university admissions policy.
• For international applicants: proof of secondary completion and evidence of English proficiency (for example recognised tests or prior study in English), plus certified transcripts.
• Some pathways or advanced standing may consider a portfolio of work (writing samples, audio/video clips) for applicants seeking entry to production-focused tracks.

Career prospects

Graduates enter a wide range of media and communication roles across public, private and non-profit sectors. Typical job titles include:

• Journalist, reporter or news producer for print, online and broadcast outlets
• Public relations officer or communications specialist
• Social media manager and digital content producer
• Broadcast production assistant, videographer or editor
• Advertising account executive or copywriter
• Content strategist, media analyst or corporate communications manager

Graduates also move into related careers in marketing, community engagement, nonprofit advocacy and government communications, or continue to postgraduate study in media, communication, law or business.

Why study at University of South Alabama

The University of South Alabama offers a Communication and Media Studies degree that emphasises hands-on learning and regional engagement. Students benefit from classroom instruction by faculty with both academic and industry experience, access to campus media facilities for audio and video production, and opportunities to complete internships with local newsrooms, agencies and organisations in the Gulf Coast region.

The programme is designed to be flexible so students can tailor their studies toward production, strategic communication or research. Small-class settings and practicum courses allow close mentoring and development of a professional portfolio to support job applications after graduation.