Marymount Manhattan College

What you'll study

This programme blends foundational marketing and business courses with specialised modules addressing the fashion sector and international trade. You will study core topics such as consumer behaviour, marketing research, digital marketing and brand management, alongside fashion‑specific subjects including fashion merchandising, global fashion markets, trend analysis, retail strategy, and fashion communications.

• Core marketing modules: Principles of Marketing, Marketing Research, Consumer Behaviour, Brand Management, Digital and Social Media Marketing, Marketing Analytics.
• Fashion‑focused modules: Fashion Merchandising and Buying, Fashion Marketing and Promotion, Trend Forecasting, Visual Merchandising, Luxury and Contemporary Brand Management.
• International perspective: Global Fashion Markets, International Retailing, Cross‑Cultural Consumer Insights, Supply Chain and Sourcing in Fashion.
• Applied learning: Internship(s) in the New York fashion industry, case studies with industry partners, live client projects and a final capstone or practicum project that synthesises marketing strategy for a fashion brand.
• Liberal arts and electives: Communications, economics, ethics, and electives that allow you to broaden skills in photography, visual design, languages or e‑commerce technology.

Entry requirements

Marymount Manhattan College typically seeks applicants with a strong high school record and evidence of academic preparation for a business and liberal arts degree. Admissions will consider secondary school transcripts and may require standardised test scores where applicable. International applicants should demonstrate English proficiency through recognised tests or equivalent qualifications.

Because this pathway emphasises practical industry engagement, successful applicants often show relevant extracurricular experience—such as retail work, fashion projects, social media activity or entrepreneurial initiatives—and a clear interest in fashion and global markets. Portfolio material is not usually mandatory for a marketing major but can be submitted to support applications that highlight creative or visual work.

Career prospects

Graduates are prepared for a range of roles across fashion, retail and related businesses, with an emphasis on positions that require both marketing knowledge and fashion‑industry awareness. Typical entry and mid‑level roles include:

• Marketing coordinator or assistant for fashion brands and retailers
• Merchandiser and buyer
• Brand or product manager
• Social media and digital marketing specialist
• Public relations and communications roles within fashion houses or agencies
• E‑commerce and retail operations roles
• Visual merchandising and store planning
• Wholesale and international sales representative

Over time graduates of this programme may move into leadership roles such as senior brand manager, retail director, head of e‑commerce, buyer for major retail chains, or launch their own fashion or lifestyle businesses. The New York location also supports pathways into fashion media, trend forecasting and agency work.

Why study at Marymount Manhattan College

Marymount Manhattan College offers a small, student‑centred environment in the heart of New York City, giving students direct access to the global fashion industry for internships, networking and live projects. The college’s liberal arts approach ensures that fashion marketing students develop critical thinking, communication and ethical reasoning alongside practical marketing skills.

Students benefit from relatively small class sizes, personalised faculty mentorship and career services that focus on internship placement in Manhattan’s fashion, retail and media companies. The curriculum emphasises experiential learning—connecting classroom theory to real clients and marketplaces—and the college’s location provides regular opportunities for industry visits, guest speakers and collaborative projects with New York fashion organisations.