Lynn University

What you'll study

The programme blends foundational marketing coursework with fashion-focused modules and international business perspectives. Students study core marketing subjects such as marketing management, consumer behaviour, market research, digital marketing and brand strategy, alongside fashion-specific topics including fashion merchandising, visual merchandising, trend forecasting, retail buying and fashion marketing communications. The curriculum emphasises global markets and supply chain considerations through modules in international marketing, cross-cultural consumer insights and global sourcing.

Practical, experiential learning is central to the degree. Typical components include case studies, group projects, client-facing assignments, a professional internship in the fashion or retail sectors, and a capstone project or practicum that requires students to develop a market entry, brand launch or integrated marketing plan for an international fashion client. Electives and workshops often cover e-commerce platforms, social media strategy for fashion brands, sustainable fashion practices and luxury brand management.

Entry requirements

Applicants are normally expected to hold a recognised secondary school qualification. Admissions decisions consider academic records, a personal statement and, where available, evidence of relevant creative or commercial experience. Students whose first language is not English must demonstrate proficiency through an approved English language qualification or by meeting Lynn University’s language requirement. Additional materials such as a portfolio or resume may strengthen an application for those with fashion-related experience, though a portfolio is not typically mandatory.

Career prospects

Graduates are prepared for a wide range of roles across the international fashion and retail industries. Common career paths include fashion buyer, merchandise planner, brand manager, retail or store manager, digital marketing specialist, e-commerce manager, visual merchandiser, retail analyst and international sales representative. The programme also provides a foundation for roles in fashion PR, trend forecasting, wholesale and luxury goods management, and for entrepreneurship in fashion and lifestyle start-ups. Many students leverage internships and industry projects to secure entry-level positions or to progress into graduate study in business, marketing or fashion-related disciplines.

Why study at Lynn University

Lynn University offers a personalised learning environment with small class sizes and direct faculty engagement, enabling close mentorship and practical industry feedback. Its location provides access to vibrant retail and creative markets in South Florida, which supports internship and networking opportunities with fashion brands, retailers and agencies. The university emphasises experiential and career-focused learning, with support from career services, industry partnerships and study-abroad options that deepen students’ international marketing perspectives. Facilities and course design focus on preparing graduates to navigate the commercial, digital and sustainability challenges of the contemporary global fashion sector.