Belhaven University

What you'll study

This degree blends core management education with specialised coursework in entertainment and media. You will study subjects such as principles of management, accounting for managers, marketing and digital media strategy, and project management alongside entertainment-specific modules like music and film business, event and venue management, talent and artist management, production workflow, and copyright and entertainment law.

• Foundations: business communication, organisational behaviour, finance basics and ethics in leadership.
• Media and entertainment core: music industry studies, film and television business, media production fundamentals, and digital content creation.
• Operations and events: event planning and logistics, venue operations, live production and touring management.
• Marketing and audience development: social media strategy, branding for artists and organisations, ticketing and promotion, and analytics for audience engagement.
• Law and entrepreneurship: intellectual property and contract basics, revenue streams, rights management and small business development for creative ventures.
• Capstone and practical experience: industry practicum or internship, and a senior capstone project that typically involves producing a real event, managing an artist project, or delivering a strategic media plan.

Classes are delivered through a mix of lectures, hands-on labs, collaborative projects and internships. Elective options allow you to tailor studies toward music, film, live events or digital media management.

Entry requirements

Applicants are expected to have completed secondary-school qualifications or an equivalent credential. Admissions decisions consider academic transcripts, a personal statement outlining interest in the entertainment and media industries, and a resume of relevant experience or extracurricular involvement.

• Academic records: submission of high-school transcripts or recognised equivalent.
• Supporting materials: a personal statement and resume; samples of relevant creative work or project summaries are encouraged but not always required.
• Interview/portfolio: some applicants may be invited for an interview or asked to provide a portfolio if their background is in performance, production or media.
• International applicants: must submit proof of English proficiency and meet international admissions criteria.
• Transfer students: transfer credit is evaluated; previous college coursework in business, media or arts may reduce programme length.

Career prospects

Graduates emerge prepared for a range of roles across creative industries. Typical entry and mid-level positions include:

• Artist or talent manager
• Event producer or venue manager
• Production coordinator or stage manager for live events and tours
• Marketing coordinator or digital content manager for labels, studios, festivals and arts organisations
• Rights administrator or business affairs assistant
• Entrepreneur running a creative enterprise such as a production company, boutique agency or independent label

With experience, graduates may progress to director-level roles in operations, festival direction, label management, or launch their own ventures in media and entertainment.

Why study at Belhaven University

Belhaven offers a small-campus environment that emphasises close faculty mentorship and practical, hands-on learning. Students benefit from integration with the university's strong arts programmes and access to production resources and performance opportunities. The curriculum is designed to combine liberal-arts critical thinking with industry-relevant skills, and the programme encourages internships and project-based work to build professional relationships and real-world experience within regional and national creative markets.

The university’s Christian identity shapes an ethic of service and leadership that many students find valuable when working in collaborative, community-facing sectors like arts administration and entertainment. Small class sizes, faculty with professional industry experience, and supervised practicum options support students moving quickly from study into careers.