University of North Florida

What you'll study

The Communication and Media Studies degree blends media theory, research methods and hands-on production. Core topics typically include media history and theory, media law and ethics, media effects, and mass communication. You will also study practical subjects such as multimedia storytelling, video and audio production, visual communication, social media strategy, media writing and digital content creation.

Programme structure normally combines general education requirements with a sequence of major core courses, elective options and a capstone experience. Students undertake coursework in research methods and statistics for communication, which prepares them to analyse audiences and campaign performance. Many students choose electives or concentrations in areas such as journalism, public relations, advertising, or digital media production.

Hands-on learning is emphasised through lab-based classes, production studios and practicum experiences. The curriculum frequently culminates in a senior project or internship that gives credit for workplace learning and a portfolio-ready body of work.

• Typical modules: Media Theory and Criticism; Media Law and Ethics; Media Research Methods; Multimedia Storytelling; Digital and Social Media Strategy; Video Production; Audio Production; Public Relations Principles; Advertising and Audience Analysis; Media Writing; Capstone Project/Internship.
• Assessment methods: A mix of written assignments, research projects, practical productions, presentations and a final capstone or internship portfolio.

Entry requirements

Applicants are normally expected to hold a high-school diploma or equivalent. Admissions decisions take into account academic record, college preparatory coursework (strong performance in English and humanities is advantageous), and a personal statement. Some pathways or scholarship opportunities may request a sample of written work or a portfolio of media projects, particularly for production-focused options.

The university accepts a range of admissible credentials for transfer students and typically evaluates prior college credit for equivalency. Standardised tests may be considered where applicable; applicants whose first language is not English are usually required to demonstrate English proficiency through recognised tests or approved alternatives.

Career prospects

Graduates from Communication and Media Studies enter a wide variety of industries where communication skills are valued. Typical career roles include:

• Journalist, reporter or multimedia storyteller for print, online or broadcast outlets
• Public relations practitioner, communications officer or media relations specialist
• Social media manager, content strategist or digital marketing coordinator
• Advertising account executive, copywriter or media planner
• Producer, editor or technical specialist in audio/video production
• Communications specialist in corporate, nonprofit or government organisations

Graduates also go on to further study in media, law, business, or graduate communication programmes. The practical portfolio and internship experience acquired during the degree help with entry into professional roles and freelance work.

Why study at University of North Florida

The University of North Florida offers a regional advantage, located in a major media market with plentiful internship and employment connections in Jacksonville and the surrounding area. The programme emphasises experiential learning, with access to production labs, digital media software and industry-standard equipment that support classroom learning.

Students benefit from small-class teaching, opportunities to work with faculty on research and community projects, and links with local media, agencies and cultural organisations for real-world placements. Student media and campus communications outlets provide additional platforms for gaining practical experience and building a professional portfolio while studying.