Georgia Southern University

What you'll study

The programme builds a foundation in business and marketing fundamentals before allowing you to concentrate on topics central to international fashion marketing. Year one typically covers introductory business and marketing courses such as accounting, economics, principles of marketing and business statistics. Subsequent years focus on marketing specialisms and fashion-related electives.

• Core marketing modules: Principles of Marketing, Consumer Behaviour, Marketing Research, Brand Management, Integrated Marketing Communications and Digital Marketing.
• International & strategic modules: International Marketing, Global Business Environment, Cross‑Cultural Consumer Insights and International Trade/Logistics.
• Fashion-focused modules and electives: Fashion Retailing, Merchandise Planning and Buying, Visual Merchandising, Product Development for Apparel, Retail Operations and Sourcing in the Global Apparel Supply Chain.
• Practical and applied elements: E‑commerce for Fashion, Social Media Strategy, a supervised internship in retail or marketing, and a senior capstone or practicum project addressing a real industry brief.

Students can expect a mix of lectures, case studies, group projects, client briefs and field visits. Options to take language courses and electives from related departments can help tailor a pathway towards international markets and careers in fashion.

Entry requirements

Applicants must meet Georgia Southern Universitys undergraduate admission criteria, which normally include a completed secondary school certificate (or equivalent) and a record that demonstrates readiness for university study. Typical evidence includes academic transcripts and any required supporting documents. International applicants will need to demonstrate proficiency in English.

Additional points to note:

• Some programmes expect completion of college-preparatory subjects such as mathematics and English at secondary level.
• Transfer applicants are considered on the basis of college-level coursework and GPA; specific course prerequisites may be required for direct entry to business or marketing cores.
• Relevant portfolios are not usually required for marketing pathways but a strong interest in fashion, retail experience or related extracurricular activity can strengthen an application.

Career prospects

Graduates are prepared for roles that bridge business and fashion in domestic and international contexts. Typical career paths include:

• Merchandise planner or buyer for fashion brands and retail chains
• Brand manager or marketing coordinator within apparel companies
• E‑commerce manager, digital marketing specialist or social media strategist for fashion retailers
• Retail store management and visual merchandising
• International sales, sourcing or supply chain roles focused on apparel
• Fashion public relations and communications or product development support roles

Graduates also move into related areas such as consulting, market research and graduate study in business, marketing or international business. Internships, industry projects and study abroad experiences are commonly used to build employer connections and practical experience.

Why study at Georgia Southern University

Georgia Southern Universitys Parker College of Business provides the marketing curriculum and resources, combining business-focused teaching with hands‑on learning opportunities. Students benefit from small class sizes, faculty with applied marketing experience, and access to university career services that support internship and job placement in the southeastern US and beyond.

The universitys regional location offers proximity to dynamic retail and distribution hubs as well as ports that support global trade, which can be advantageous for students interested in international sourcing and logistics in the fashion sector. Opportunities for study abroad, internships with regional retailers and collaborations with local businesses help students apply classroom theory to real-world fashion marketing challenges.