University of Utah

What you'll study

The core of the degree covers fundamental marketing disciplines—market research, consumer behaviour, marketing strategy, digital marketing, and brand management—taught with an emphasis on applying these tools to fashion and apparel markets. Students combine required business courses from the David Eccles School of Business with a programme of electives and cross-disciplinary classes that support an international fashion focus.

• Core marketing topics: principles of marketing, marketing research and analytics, consumer behaviour, digital and social media marketing, strategic brand management.
• International and industry-specific topics: international marketing, global supply chain and logistics, retail management, pricing and product strategy for global markets.
• Fashion-related electives: courses in fashion merchandising, visual merchandising, textiles and product development, trend analysis, and apparel retailing where available through relevant departments or cross-listed options.
• Experiential learning: internships with fashion brands, retailers and wholesalers; consulting projects with industry partners; and capstone projects that apply marketing strategy to real fashion businesses.
• Study abroad and global exposure: opportunities to study in fashion capitals and participate in short-term programs that examine international sourcing, retail channels and consumer trends.

Entry requirements

Admission to the University of Utah is based on a completed secondary school qualification and academic readiness for university-level study. Entry into the Eccles School of Business and the marketing major typically requires completion of specified prerequisite courses (such as introductory economics, quantitative reasoning or statistics, and foundational business classes), a competitive academic record, and formal admission to the business major.

International applicants must demonstrate English language proficiency through an accepted test or pathway. Specific GPA thresholds, prerequisite lists and any portfolio requirements are set by the university and Eccles School of Business; applicants should consult the school's admissions webpages or advisers for the current criteria and application process.

Career prospects

Graduates combine marketing skills with industry awareness to work across the fashion and apparel value chain. Typical roles include brand manager, fashion buyer, merchandising planner, retail manager, e-commerce and social media marketer, product or category manager, sourcing coordinator, and marketing analyst. Graduates also go into roles with global brands, retailers, wholesalers, startups and consultancy, or launch their own fashion enterprises. Practical experience gained through internships, campus recruiting and alumni networks is often instrumental in securing industry positions.

Why study at University of Utah

Studying at the University of Utah gives students access to the David Eccles School of Business’s marketing faculty, experiential-learning programmes and career services, while being located in a region with a growing retail and apparel ecosystem. The university supports cross-disciplinary collaboration—linking business coursework with design, textiles and entrepreneurship resources—so students can build practical portfolios and industry contacts. Additional advantages include study-abroad opportunities, organised internships with regional and national brands, and career support through dedicated employer engagement and mentorship programmes.