Lynn University

What you'll study

This programme combines media theory and research with practical production and strategic communication. Core study areas cover how media operate in society, the technologies used to create and distribute content, and the methods organisations use to communicate with the public.

Typical modules and subjects

• Introduction to Mass Communication and Media Theory
• Multimedia Storytelling and Digital Journalism
• Public Relations Principles and Campaigns
• Social Media Strategy and Content Creation
• Advertising and Persuasion
• Broadcasting and Video Production (studio and field)
• Visual Communication and Design for Media
• Media Law, Ethics and Policy
• Research Methods and Media Analytics
• Capstone project or professional practicum/internship

Programme structure

Students progress through introductory and intermediate courses before choosing electives or concentrations in areas such as journalism, public relations, digital media production or advertising. Practical learning is emphasised through labs, a campus media centre and production courses; most students complete a capstone project or an internship with a local media outlet or communications employer to build a professional portfolio.

Entry requirements

Applicants are expected to hold a secondary school completion credential comparable to a US high school diploma. Typical evidence includes official transcripts and a record of academic achievement. Additional requirements include:

• A balanced academic profile with strong performance in English and humanities or social sciences subjects.
• Proof of English proficiency for international applicants (such as recognised tests or institutional exemptions).
• Admission may consider a personal statement that outlines interest in media and communication, and a résumé reflecting relevant activities or experience.
• For production‑focused pathways, a creative portfolio or samples of work (writing, audio, video, design) may be requested but is not always mandatory.

Transfer applicants are assessed on college transcripts and may be eligible for credit for prior relevant coursework or experiential learning.

Career prospects

Graduates enter a wide range of communication and media roles across public, private and non‑profit sectors. Practical training and internship experience support career entry and progression.

• Public relations or corporate communications specialist
• Digital content producer, social media manager or community manager
• Reporter, multimedia journalist or broadcast producer
• Advertising account or media planner
• Communications officer for government, education or non‑profit organisations
• Media researcher or analytics specialist
• Further study at master’s level in media, journalism, public relations or related disciplines

Why study at Lynn University

Lynn University offers small class sizes and personalised faculty mentorship, so students receive hands‑on instruction and frequent feedback. The campus provides media labs, broadcast studios and production equipment that support practical learning and portfolio development.

Located in South Florida, Lynn students benefit from proximity to a large and diverse media market, creating internship and networking opportunities with media outlets, agencies and cultural organisations. The university emphasises career readiness through an active internship office, industry connections and experiential projects that connect classroom learning with professional practice.

Finally, Lynn’s liberal arts foundation ensures students graduate with communication skills, critical thinking and digital competencies valued by employers across sectors.