Universidad de Murcia

Programme overview

The Grado en Marketing at Universidad de Murcia is a presencial programme taught in Spanish, running four years and totalling 240 ECTS. Delivered from the Facultad de Economía y Empresa since 2010/11, it admits a limited cohort (70 new places) and had a 2025/2026 cut-off of 8.436. The degree emphasises practical decisions around the 4 P’s (product, price, communication and distribution) and builds skills demanded by companies as digital technologies reshape marketing functions.

What you'll study

The curriculum covers core marketing areas: marketing management and direction, market research, marketing communication and marketing digital. Students study the four Ps in depth and receive specific training in market research methods. The programme takes an interdisciplinary approach, including formative content from organisation of companies, economics, mathematics and statistics, sociology, psychology and design and creativity.

Entry requirements

Teaching language is Spanish and the programme is offered on-campus. Admission is competitive: the faculty publishes an annual number of new places (70) and an entrance grade cut-off (8.436 for 2025/2026). The university provides national and international mobility scholarships and follows standard university enrolment procedures.

Career prospects

Graduates are prepared to join public or private organisations across sectors in roles related to commercial decision-making, marketing management, market research, communication and digital marketing. The degree also equips students with interdisciplinary tools useful for launching their own business.

Scholarships & funding angle

The faculty notes availability of national and international mobility scholarships. Published tuition rates per credit depend on registration attempt: first registration €14.38, second €28.77, third €62.32 and fourth or successive €86.30; students should consult the university for current fees, scholarship eligibility and application procedures.