Doane University

What you'll study

This interdisciplinary programme blends theory and practice across journalism, public relations, digital media, film and media criticism. Core courses develop skills in writing, multimedia storytelling, media law and ethics, and communication theory. Practical modules typically include video production, audio production/podcasting, digital editing, social media strategy, visual communication and data-driven media analytics.

Students also take elective options to tailor their degree—examples include documentary production, feature journalism, advertising and campaign planning, crisis communication, graphic design for media, and web development for communicators. Many programmes integrate a capstone project or senior portfolio in which students produce a substantive piece of work (such as a documentary, integrated communications campaign, or portfolio of published writing).

Teaching emphasises experiential learning: classes use small lab groups, student-run media outlets and collaborative projects. Faculty mentorship and community-based assignments allow students to build a professional portfolio and complete internships with local newsrooms, non-profits, businesses and media organisations.

Entry requirements

Applicants are expected to hold a high-school diploma or equivalent. Admissions decisions consider academic record, letters of recommendation and a personal statement demonstrating interest in media and communication. A portfolio or writing sample may be requested for certain emphases (for example, journalism, film or design tracks).

For transfer applicants, previous college coursework in communication, media, writing or related disciplines can be evaluated for credit. International applicants must demonstrate English language proficiency through approved tests or qualifications unless exempt by prior study conducted in English.

Doane values a mix of academic preparedness and demonstrated creativity or experience in media—participation in school media, internships, volunteer work or community projects strengthens an application.

Career prospects

Graduates enter a variety of roles across media, communication and related fields. Common career paths include:

• Journalist, reporter or multimedia producer in print, broadcast and online outlets
• Public relations or communications specialist for corporations, non-profits and institutions
• Content creator, social media manager or digital marketing professional
• Broadcast producer, editor or videographer for television and online platforms
• Advertising account executive or campaign planner
• Media researcher, analyst or roles in audience engagement and analytics

Graduates also pursue postgraduate study in communication, law, business or education. The programme’s internship and portfolio emphasis helps students move into entry-level positions with demonstrable experience and professional contacts.

Why study at Doane University

Doane’s Communication and Media Studies programme is delivered within a small liberal-arts environment that emphasises close faculty-student interaction and personalised mentoring. Students benefit from hands-on learning in media labs, access to production equipment, and leadership opportunities in student-run newspapers, radio and multimedia outlets.

The university’s strong focus on internships and community partnerships helps students gain workplace experience and regional industry connections. Faculty often have professional media backgrounds and support students in building portfolios, preparing for interviews, and refining career plans. The programme’s combination of practical skill development and liberal-arts critical thinking prepares graduates to adapt to evolving media landscapes.